Three different logo’s for a local company at home in California.
Process: Programs/Tools Used: Adobe Illustrator
Message: Kathy’s Little Cakery is a modern, fun, and competent bakery for your wedding and special occasions.
Audience: Engaged couples, mainly young adult women. Women looking for reception cakes and treats.
Top Thing Learned: Grouping objects together, changing vector anchor points, playing with colors and their tones/tints.
Color scheme: top logo: Triadic- blue, yellow, red; middle logo: Monochromatic- Violet; bottom logo: Monochromatic- Teal
Top Logo – Font #1 Name & Category: MarketOT, Script
Top Logo – Font #2 Name & Category: Expo Sans Pro, Sans Serif
Middle Logo – Font #1 Name & Category: Museo Sans Rounded, Sans Serif
Middle Logo – Font #2 Name & Category: Madre Script, Script
Bottom Logo – Font #1 Name & Category: Azo Sans, Sans Serif
Bottom Logo – Font #2 Name & Category: Monotype Corsiva, Script
How the logo represents the company: The logo on top was my first try and it turned out good but the last two were a lot better. They represented Kathy’s wedding bakery better. They are more professional and modern, a little bit fun with the colors but send a better message about the company. The first one is a little childish. Overall, the bottom two represent Kathy’s bakery well.
Votes on favorite logo:
Top Logo =3 ; Middle Logo =7 ; Bottom Logo =9;
I really liked elements from all my logos! I like the middle and last one the most. Both were simple and cut. I think the last two were more professional and represented the company better than the first.