Bath and Body Works is a great brand! It’s the spot you want to avoid walking by at the mall with your wife because this store just draws all women into it.
So to talk about the brand…
Some of the brands strengths are that their logo and design is instantly recognizable. They have a blue plaid print bag that all purchases go home in with pink text of the company’s name. This is shown in their Facebook profile picture. The pink text keeps it fun and girly and like its a special purchase. The plaid is recognizable, I think it gives it a “country” down to earth feel also that older women can identify with as well as young girls too. The blue plaid is a refreshing color, a universally liked color, and reaches across ages.
Bath and Body Works is also very consistent across their social media channels. Facebook and Instagram are the most impressive. Their photography is similar if not the same photos ( this could be a strength or weakness, depending on how you look at it ) and they keep their fun and special feeling in both social media platforms
Some of the brand weaknesses are that their content is not too varied across their social media accounts. I think that their pink square with text is a little outdated, the text is kind of old. It could be updated to be more modern.
I think the composition of most of their posts on social media have great composition and grid use. The two posts above from FB and Insta have an organized layout, their colors are great on the eyes and unified. It looks like the perfumes are lain out in a diamond array on a grid, so that is great. I think there could be more contrast in their photos, the colors are starting to blend together a bit. There is an obvious color scheme in their recent photo series, pastels and jewel tones in girly colors like blue and pink and purple.
Anyway, i think Bath and Body does a great job unifying their social media and their posts. I think their logo could be updated, as they are updating the design of many of their fragrances and lotions and the years go on. I think they could have more variety in their posts across their channels and still keep them unified. But they do an amazing job showcasing their product and creating an inviting and fun aura around what they sell.