- Description: This is an informational pamphlet showcasing the beauty of the country Costa Rica
- Process (Programs, Tools, Skills): Adobe Illustrator, Photoshop, and InDesign. I used InDesign to start my project. I set the markers for the fold and labelled each side. I then found pictures at high quality and placed those in. I organized my text and pictures with InDesign. I made the flower logo in Illustrator and placed that in the document. I used Photoshop to crop out the background of my clipped image, the pink tropical flower. I put it all together and edited. Printed on 12×18 and trimmed at AlphaGraphics Rexburg. I used a pen and a straight edge to make the fold clean.
- Message: Costa Rica is beautifully tropical and an adventurous travel destination
- Audience: Anyone looking for a place to travel, Anyone looking for adventure, People in their middle adulthood 30-55 years old
- Top Thing Learned: How to organize offset layout and how
- Color scheme and color names: Triadic color scheme using Lime, Indigo, and Brick
- Title Font Name & Category: High Tower Text- Oldstyle
- Copy Font Name & Category: Raavi- Sans Serif
- Word Count of copy: 277
- Thumbnails of Images used:
- Sources (Links to images on original websites)
Three different logo’s for a local company at home in California.
Process: Programs/Tools Used: Adobe Illustrator
Message: Kathy’s Little Cakery is a modern, fun, and competent bakery for your wedding and special occasions.
Audience: Engaged couples, mainly young adult women. Women looking for reception cakes and treats.
Top Thing Learned: Grouping objects together, changing vector anchor points, playing with colors and their tones/tints.
Color scheme: top logo: Triadic- blue, yellow, red; middle logo: Monochromatic- Violet; bottom logo: Monochromatic- Teal
Top Logo – Font #1 Name & Category: MarketOT, Script
Top Logo – Font #2 Name & Category: Expo Sans Pro, Sans Serif
Middle Logo – Font #1 Name & Category: Museo Sans Rounded, Sans Serif
Middle Logo – Font #2 Name & Category: Madre Script, Script
Bottom Logo – Font #1 Name & Category: Azo Sans, Sans Serif
Bottom Logo – Font #2 Name & Category: Monotype Corsiva, Script
How the logo represents the company: The logo on top was my first try and it turned out good but the last two were a lot better. They represented Kathy’s wedding bakery better. They are more professional and modern, a little bit fun with the colors but send a better message about the company. The first one is a little childish. Overall, the bottom two represent Kathy’s bakery well.
Votes on favorite logo:
Top Logo =3 ; Middle Logo =7 ; Bottom Logo =9;
I really liked elements from all my logos! I like the middle and last one the most. Both were simple and cut. I think the last two were more professional and represented the company better than the first.
- Description: Spiritually themed Montage project
- Process (Programs, Tools, Skills, Steps taken while designing): First I sketched like 3 pages worth of sketches to find out what I wanted to do for this assignment. I had a vision of what I wanted but it didn’t completely match up. I used Photoshop to assemble the photo montage, skimmed the internet for photos. I wanted there to be balance in the points of focus so the images are separated out. I got rid of the grey background behind the woman and faded the hard edges with Layer Masking. I sharpened the image with the filters, none of the other filters had place on the project.
- Message: Nature and God are interconnected
- Audience: Young adults and teens
- Top Thing Learned: I learned how to mess with the layer masking. It matters which photo is selected to manipulate it. I also learned some more shortcuts and used the A LOT. I learned the move tool shortcut, which is (V), and also how to switch the colors on the brushes with (X). These helped me move through my project a lot faster and with less frustration.
- Filter / Colorization used and where it was applied: Sharpen, applied to water background
- Color scheme and color names: Split Complementary- Blue, Green, Brick
- Title Font Name & Category: Sarina Regular, Script downloaded from Typekit
- Copy Font Name & Category: Coranto 2 Regular, OldStyle downloaded from Typekit
- Thumbnails of Images used:
- Sources: Facts Vita Blog- http://www.factsvita.com/wp-content/uploads/2014/01/Rosario-Dawson-1024×819.jpg
Big Background- http://bigbackground.com/wp-content/uploads/2013/07/pool-water-background.jpg
Turnt Layout- https://s-media-cache-ak0.pinimg.com/736x/bf/66/10/bf661044b1a01cfce9a3eaec3c50c339.jpg
Again, these are not my photos. Just grabbed them from a web search.
Light 1: Outside
Light 2: Inside
Focus 1: Foreground
Focus 2: Background
Composition 1: Thirds
Composition 2: Lead
For the Light pictures, I couldn’t get too much light at the Rexburg LDS Temple but I thought it was an interesting take on the sky, how it is white against the greyish temple. The indoor picture was much better, I took it right after Devotional and there is a soft light set up to shine on the flowers so it worked out for a beautiful snap of the bouquet arrangement. I love the white green and color of the wood all in the same picture.
For my Focus pictures, I’m sad to say I couldn’t get a great shot of foreground/background blur. I tried and this was my outcome. Not much more to say, but it was another interesting take on the view of the temple nearby me.
For the Composition pictures, I took a picture of the statue in front of the Smith/behind the Manwaring. The eyes of the statue are on the line of the top third. The subject is also facing in toward the center of the photo. The second photo of the Temple shows the steeple in the first third coming from the left with part of a tree in the right third. Trees are offset from the middle also, to keep the photo balanced and throw some color in.
Overall, I learned how to better orient my photo subjects so they are more visually appealing and not awkward in the center or facing the wrong way. I was amazed with the quality of the PowerShot that I checked out so it was great to get some quality photos in my files.