Why I Started A Beauty Insta

A quick tale of starting a new social media page!

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You may have noticed that I have changed my posts up a little lately. I have been posting more about makeup! Yes, I am a woman so thats natural to want to talk about makeup and beauty and etc. BUT…I created an Instagram account for all my makeup tips and finds, and favorite looks! Thats why I have been talking about the best makeup brushes and makeup light up vanity mirrors and things of the sort. Its been a hard road to travel! So in todays post I want to tell you more about the background on why I started an IG account for makeup and beauty and why you’ll be seeing more of it here one the blog as well!

To start off, I have not always been a avid fan of makeup. I am the average woman who likes to play around with it but nothing too serious or wacky. I started wearing makeup in 6th grade, and my 7th grade picture was AWFUL because my foundation did not match my face or neck and I wore a ruffly high neck shirt and it was just all bad! My 8th grade year, I was basically a man and never wore makeup except probably a tiny bit of mascara but I mostly wore basketball shorts and tees and had no friends…ANYWAY thats beside the point! I loved makeup all over again as a freshman, because boys were new and interesting all over again after going into high school. It was all downhill after that, I wore less and less makeup, kept it minimal unless I was going on a date or to a dance. Rewind to just last year, 2017, when I started taking makeup a lot more seriously! This is where I feel like my true genuine interest started. My wedding. I did not want to hire someone to do my makeup for the big day as I did not think they would know my style and I wouldn’t love the look they created for me. I knew my cousin Shannon was pretty good with makeup, better than my other friends and cousins so I asked her to do my makeup. I am not the closest with her but I wanted her to feel included in my big day so she slept over and her, my sister, and I got to work early in the morning before I went off to be married to my honeybun! She did amazing! I loved that she was so confident with all the products and I just felt amazing! I couldn’t stop thinking about how she had done my face up. At the time I also had my nails done and eyelash extensions, so I was feeling extra EXTRA! Once we were done with our lovely honeymoon and back to real life together, I got a job at a furniture store. Now I had a lot more money that was mine. I am guilty of waaaay overspending at Sephora! I had bought my first real eyeshadow palette at Ulta right before our wedding, and at Christmas time, my husband and my m other in law gave me two eyeshadow palettes I had been DYING to get my hands on! Now it felt real, Ive got REAL, NICE makeup! It was a dream come true.

At this point, I considered making a IG page but it never happened, I was too self conscious. While I work, I also taker online classes. Two of my classes required me to make a social media account for a brand that I created, and create a website for a topic that was school appropriate. My idea to create a brand and page for makeup just became homework. I created an account and got to work taking pictures of my favorite makeup products, mini tutorials, and makeup looks. I was still scared at first to show my page to anyone. I didn’t let my friends know until I had almost finished my two classes. I still haven’t outright put it on my personal account. I am so glad that I had those two classes that pushed me to put my love for social media and marketing together with something I consider a hobby and really like! Its been uninteresting road, learning about how the Instagram works and getting your page exposed and posting the right content that will bring people in. Its been. challenge but its definitely been a wonderful passion project for me. I don’t know everything but I feel like I have made myself a lot more useful for my future in social media marketing and web design.

So thats my backstory on why I made an Instagram page for beauty, makeup, and skincare! I hope you will stay tuned for more greats tips and stories form me about my adventure in learning about the ins and outs of Instagram  and social media. Hopefully you’ll learn some great things too!

Please feel free to follow me on Instagram. My personal account is Kenzerfacee and my wonderful, starting out, novice, beauty page is MakenziReviews

POLL: Are there roadblocks you have run into while trying to get a Facebook or Instagram page started? What do you find most challenging in running an outside page besides your own personal account? Let me know in the comments below so I can see if we have some of the same issues!!

 

Deconstruct a Sponsored Post on Social Media

Paid ads are everywhere on social media now. Today I wanted to go over some important points that make up a great sponsored post/paid ad on social media. Facebook and Instagram are two very popular platforms where advertisements are gaining popularity and effective exposure. Here is an ad I found on my Facebook page that has an eye catching design.Screen Shot 2018-03-21 at 3.52.13 PM

So I really liked this ad because right off the bat it is offering a free article that is of value to just about any woman who is not a millionaire. Everyone wants to save money and many people buy on Amazon. Its shows that you can buy inexpensive and helpful things on Amazon that Bustle has congregated into one post for you. It has a link to click on, it has a “Learn more” button, a “Like page” button, and is very simple in its design. You don’t really know what she is holding but it looks like one of those “clever” things that you can find on Amazon…Better check it out!

Some weaknesses of this ad are that the photo in unclear. Like you don’t know what its a photo of so it may just turn you off on clicking on it since you don’t know what you’re supposed to be interested in. The description of the article doesn’t really add up with the article title either. Shouldn’t it be about Amazon and whats cool to buy on there? And, again, the photo is not very interesting or edited. The only thing I can look at is the tree design on the air freshener (I think thats what it is). But other than that I don’t see too many bad things about this simple ad.

I think the most important part of this ad is the eye catching tree design and the title of the article. I see the title as one that will give you value when you click on it. That is important that you show your ad as not “gimmicky” and one that will help your follower out in life and leave them feeling like they gained something by following your account/page.

 

What is important for you too see in an ad as a viewer? As a business?

What are some things that make you want to click on an ad or NOT click on one? Let me know in the comments below!

Deconstruct a Video

Today I wanted to “deconstruct” a video to show how there is so much thought put into social media and online video content. The video I will be talking about is on this page by Womens Health. It is an article about the benefits of taking BCAA’s as a supplement while training. The video is halfway down the page and talks about how to read nutrition labels on the foods that we buy.

Strengths and Design: The first thing I noticed was that the video definitely uses the rule of thirds in the layout of the video. The text in each shot takes up about two thirds of the frame, either horizontal or vertical, and the visuals takes up the last one third. Another strength in the video is that there is a lot free flowing white space. There are not blocked corners and the background seems to flow nicely without being choppy. The color scheme is very integrated and simple as well which adds to its appeal. The video is very informative and supplements what the reader is already looking at in the article.

BCAA Article Video CompanionScreen Shot 2018-03-05 at 10.27.14 PM

Weaknesses: One thing I noticed that is a little odd is that the video is about food and health but the colors in the video are not complimentary to that. Blue is not a great color to incorporate into food related subjects because its not an appetizing color. From our human instincts, if you were to come across something edible that is blue, it most likely has gone bad, like meat or mold. I think the video could have had more red, green, and yellow in it so that it seemed to be more food related when first looking at it. McDonalds does this, everything is red and yellow, reminding us of warm yummy food. I do understand that the video is about food labels so its not QUITE about food but its close enough. Appetizing colors could pop up when giving an example of healthy foods and labels that go along with them.

The video is trying to show off quick information about reading nutrition labels so that you can benefit for your health. I think the clean design and the uniform color scheme adds to this idea of being neat and clean about your health. The main thing that will show that this video is successful is how many views there are on the article and how many times it has been shared on social media. Since it is an in house video and not published on Youtube or social media its kind of hard to determine that.

Overall I thought this was a really cute video and one I enjoyed watching through to the end. I think its a great example of a native video for a health and fitness website, it holds some great ideas.

BEST Makeup “Brushes” Today- Compared

All of us makeup lovers out there have seen the trends come and go for how to apply your foundation. Instagram shows us even weirder possibilities like spatulas, shoes, knives, and tacos, totally outside the normal and sensible makeup tools! Traditionally we see brushes and makeup sponges used in applying foundation. Right now, the popular trend is to use a Beauty Blender or a silicone “sponge” or silisponge. Today I want to compare three popular and mostly conservative makeup tools side by side to show you the difference between their application. You might not think so but not all makeup tools are created equal! So lets compare the classic foundation brush, the Beauty Blender sponge, and the silisponge.

Im going to show you how they first swipe onto the skin, how they blend out, and how easy they are to clean. My goal is to show you why each applicator is different and what they are best used for so that you can have confidence in using them and find what you like for your personal makeup preference! Here we go!

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Foundation Brush- These are the most common, brushes are used in many parts of the makeup application. There are different styles of makeup brush for your preference, flat, big and soft, tight and compact brush bristles, flat top, brushes that look like a fish… there are many! Great for liquid foundation and perfect for powder foundation and finishing powder. Check out these foundation brushes, and these ones! This one is super cute too 🙂

img_4725.jpg

Beauty Blender- Basically a glorified reusable makeup sponge. There are many off brands of the original Beauty Blender. Whether you are using the original or a knockoff, they are pretty much the same and go by the same name. I am using a version from Forever 21, they came in a 2 pack for cheap. TJ Maxx and Ross also have a great inexpensive selection! Great for a natural, dewey makeup look. Also works with finishing powder but not as much as a brush. Heres a great deal on a pack of blenders. This ECO friendly blender is a great option too.

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Silisponge- Probably the weirdest of the three products on here today! This makeup tool is inspired by makeup artists on Instagram using random objects to blend out their makeup and one of those items being a silicone bra insert! It became so popular that companies started manufacturing an actual silicone sponge shaped applicator for makeup! Now this thing is NOTHING like a sponge. It does not waste or soak up any product like a sponge would. It just spreads the liquid foundation round like peanut butter on bread! I found mine in a 2 pack at Walmart for 4$, so not bad! I really don’t think there is a different between the high end brand and the Walmart, its literally just a smooth jelly feeling pod for makeup. Lets see how it compares to the other two! Shop this product here

Silisponge

Here is a comparison of all three…

Comparison Photo

Brush- can see stroke lines, somewhat blended, streaky, uneven, overall great coverage and blending. Medium amount of product soaked up.

Blender- Lots of product soaked up! Amazing blending, not amazing at spreading product, very natural look, not streaks, no lines.

Silisponge- FAIL no product wasted, very patchy, lots of line and unevenness, not natural at all. I would be embarrassed to walk out with this blend job…

Overall, I absolutely love the beauty blender sponge. It blends out perfectly for a soft and natural finish on your skin and leaves no trace of streakiness. Its THE BEST! The brush come sin second, its good in general but a little streaky. The silicone sponge though…. DONT GET ME STARTED! Its a flop… the only thing I use it for really is to move the makeup around on my face so I can blend it later with the sponge. Beauty Blender: Winner!

So now that you know about the differences between these three common makeup products, you can make the best choice for your makeup application! These tools can be very inexpensive, and they definitely have their more pricey counterparts, BUT I hope I could save you some $$ by showing you these before you pick the wrong tool for you! Hopefully you find “the one” for your daily makeup routine!

Check out the links in the descriptions above for some great options on Amazon, there are some very reliable options and some that are very cute and creative as well!

May your eyeliner be on fleek and your foundation perfectly blended!

 

DRAFT 3 Makeup Tools Compared: Which One Wins??

All of us makeup lovers out there have seen the trends come and go for how to apply your foundation. Instagram shows us even weirder possibilities like spatulas, shoes, knives, and tacos, totally outside the normal and sensible makeup tools! Traditionally we see brushes and makeup sponges used in applying foundation. Right now, the popular trend is to use a Beauty Blender or a silicone “sponge” or silisponge. Today I want to compare three popular and mostly conservative makeup tools side by side to show you the difference between their application. You might not think so but not all makeup tools are created equal! So lets compare the classic foundation brush, the Beauty Blender sponge, and the silisponge.

Im going to show you how they first swipe onto the skin, how they blend out, and how easy they are to clean. My goal is to show you why each applicator is different and what they are best used for so that you can have confidence in using them and find what you like for your personal makeup preference! Here we go!

(Photo of all three products next to each other)

Foundation Brush- These are the most common, brushes are used in many parts of the makeup application. There are different styles of makeup brush for your preference, flat, big and soft, tight and compact brush bristles, flat top, brushes that look like a fish… there are many! Great for liquid foundation and perfect for powder foundation and finishing powder. Check out these foundation brushes, and these ones! This one is super cute too 🙂

(photo of different foundation brushes laid out on table or in white light box)

Beauty Blender- Basically a glorified reusable makeup sponge. There are many off brands of the original Beauty Blender. Whether you are using the original or a knockoff, they are pretty much the same and go by the same name. I am using a version from Forever 21, they came in a 2 pack for cheap. TJ Maxx and Ross also have a great inexpensive selection! Great for a natural, dewey makeup look. Also works with finishing powder but not as much as a brush. Heres a great deal on a pack of blenders. This ECO friendly blender is a great option too.

(photo of blender sponge in hand)

Silisponge- Probably the weirdest of the three products on here today! This makeup tool is inspired by makeup artists on Instagram using random objects to blend out their makeup and one of those items being a silicone bra insert! It became so popular that companies started manufacturing an actual silicone sponge shaped applicator for makeup! Now this thing is NOTHING like a sponge. It does not waste or soak up any product like a sponge would. It just spreads the liquid foundation round like peanut butter on bread! I found mine in a 2 pack at Walmart for 4$, so not bad! I really don’t think there is a different between the high end brand and the Walmart, its literally just a smooth jelly feeling pod for makeup. Lets see how it compares to the other two! Shop this product here

(picture of silisponge in hand)

Here is a comparison of all three…

(grid box of makeup tool, foundation spread out by tool, then blended out. Layout of makeup progression)

Brush- can see stroke lines, somewhat blended, streaky, uneven, overall great coverage and blending. Medium amount of product soaked up.

Blender- Lots of product soaked up! Amazing blending, not amazing at spreading product, very natural look, not streaks, no lines.

Silisponge- FAIL no product wasted, very patchy, lots of line and unevenness, not natural at all. I would be embarrassed to walk out with this blend job…

 

Deconstruct an Article Promotion

Today I wanted to talk about article promotion and show you a great example I have seen on Instagram. Article promotions are like the only links I will click on these days! I don’t mind reading articles about things I am interested in, but as soon as it hits to an advertisement or learn more tab, I am OUT!

So the great example of article promotion I wanted to share is by a company called “HudaBeauty” run by beauty pro Huda Kattan. She is the face of her brand and is recognized by makeup lovers all over the world. And I mean all over the world for a reason because she promotes her makeup tips and tricks as well as products in English and Arabic, so she has a pretty far reach in the market. I love watching her Youtube videos and seeing her articles promotion posts on Snapchat, she does a wonderful job in directing traffic to her website. She gives off a genuine feel in all that she posts. She also promotes her makeup tricks through her Instagram. Most of her posts are showing off other peoples work with her products but occasionally she will post her video of a tutorial or a makeup swatch or how a new product works. She then will put the link to that expanded post for her website in her biography link in her Insta profile. This is just the nature of Instagram that live links can only be put in the profile section, not the actual post itself. So here is here latest post about How To Clean False Lashes

Screen Shot 2018-02-21 at 11.22.11 AM

Instagramdrawover

As you can see, she posted the How To video and the link is inherently bio. When you click the link it follows to her website where the original post is. Heres the link if you want to check it out followed by the site screenshots. HudaBeauty

Screen Shot 2018-02-21 at 12.55.47 PMScreen Shot 2018-02-21 at 12.56.14 PM

drawoverarticle

So I think she did a great job with promoting her Instagram and website. The Instagram video is in her site article and the Instagram page links to her article. I would say her social media channels are all interwoven and that is really important. That is definitely a strength in how HudaBeauty shares their posts. Her image is consistent across the two sites. She keeps her color scheme of black white and pink with Huda Kattan being the main person. Some weaknesses I see are that the posts is pretty short on the website. I think there is more info about how to clean the lashes in the video than the actual article so its almost redundant to have a whole other article about it on the website. I think the fact that her article is short could be a strength and a weakness. I know I like her other articles because they are short and to the point and not painfully long or repetitive, thats why I like reading them. In this case though, the video has more info than the actual article. When posting a video in an article I think the article should expand on what is shown or talked about in the video so that they are complimentary. I also like that on her site there are relevant related articles suggested on the sidebar and at the end. There are no ads for random clickbait sites and I really appreciate that. I also don’t know if this is a strength or weakness but I think it is strange that the title of the article is different on the site than what the title of the video is on Instagram? Like shouldn’t they be the same? What are your thoughts on that?

Thanks for reading and hope this gives you some ideas and inspiration for your next round of article promotion posting! Thoughts and comments are welcome below!

Deconstruct a Brand

Bath and Body Works is a great brand! It’s the spot you want to avoid walking by at the mall with your wife because this store just draws all women into it.

So to talk about the brand…

Some of the brands strengths are that their logo and design is instantly recognizable. They have a blue plaid print bag that all purchases go home in with pink text of the company’s name. This is shown in their Facebook profile picture. The pink text keeps it fun and girly and like its a special purchase. The plaid is recognizable, I think it gives it a “country” down to earth feel also that older women can identify with as well as young girls too. The blue plaid is a refreshing color, a universally liked color, and reaches across ages.

Bath and Body Works is also very consistent across their social media channels. Facebook and Instagram are the most impressive. Their photography is similar if not the same photos ( this could be a strength or weakness, depending on how you look at it ) and they keep their fun and special feeling in both social media platforms

Bath and Body Works Instagram postBath and Body Works Instagram FeedBath and Body Works Facebook Post

 

Some of the brand weaknesses are that their content is not too varied across their social media accounts. I think that their pink square with text is a little outdated, the text is kind of old. It could be updated to be more modern.

I think the composition of most of their posts on social media have great composition and grid use. The two posts above from FB and Insta have an organized layout, their colors are great on the eyes and unified. It looks like the perfumes are lain out in a diamond array on a grid, so that is great. I think there could be more contrast in their photos, the colors are starting to blend together a bit. There is an obvious color scheme in their recent photo series, pastels and jewel tones in girly colors like blue and pink and purple.

Anyway, i think Bath and Body does a great job unifying their social media and their posts. I think their logo could be updated, as they are updating the design of many of their fragrances and lotions and the years go on. I think they could have more variety in their posts across their channels and still keep them unified. But they do an amazing job showcasing their product and creating an inviting and fun aura around what they sell.