Category Archives: Web Business Creation

A record of my thoughts and observations as I work on establishing an online business.

Online Store Now Live!

Hey guys, I have been working on my online store now for a while now and its finally up and working! Please feel free to check it out! This is what I have been working on with all my posts about Google AdWords and Analytics and similar things. Its been so cool to learn so much! I feel like I really have some useful tools under my belt now and its extremely exciting! I hope you will check it out. I love feedback, so don’t be shy to comment here or send me an email on my website about improvements or comments. Thanks for staying!

topknotchknobs.com

 

Google Analytics

Learning about Analytics this week was really great! I saw how powerful this tool can be. Not just for my site but also as a businessperson in general, if you know Analytics you can get certified and become a great asset wherever you go. I haven’t had too much traffic to my site so it was hard to comprehend exactly how valuable the program is but I know it’s very detailed, even more so than WordPress statistics which I monitor pretty often for my site here. Analytics was really easy to set up for Wix, my host site. I didn’t have to copy and paste and possibly mess up the code, I just typed in the short digit code from Analytics and it was ready to go. I also linked my Adwords account too, we will see how that goes when I get my ads going. All together it was a really great learning experience and I’m excited to learn more about it. 

Google Advertising

Learned a lot about using Google Adwords and creating advertisements to show on Google. Its such a. Simple thing to create but it is challenging to fit your whole company or product into 3 or 4 lines and make an impact on potential buyers! Every word has to be precise and clean and the phrases have to flow. Your condensed message really has to grab attention but also reflect what you are selling well enough for people to stay interested. Starting out, I found it the most easy to grab attention with a sale headline of 15% off. I couldn’t think of much else and I feel like people wouldn’t be interested in my new site unless I had something to offer and differentiate from already established sites and companies. As I publish more ads I will see what works and what doesn’t. It was cool to experiment with this important part of running an online business. 

Advertising on Google

Ad words is a very powerful tool to use for advertising. Advertising is wonderful on Google because people accept it much better than traditional advertising. Ad words is a great tool to attract traffic to your site through search terms. It is integral to have the correct type of keywords in your ad campaign. Ad words drive traffic. They are what congregate your audience to your products. 

Legalities and License Madness

This week was a lot more challenging for me. I can make changes on websites and I can be creative, but figuring out legal systems, taxes, and licenses was difficult. I learned about different types of business on a surface level and I learned that there is an endless amount of licenses and permits to apply for and tax numbers to get and apply. Its a mess! How do business owners figure it all out and assure that they have all the proper paperwork to run their business without incurring a fine? It seems like a ton of work! Thankfully online business is a bit easier to deal with, less to account for and require permits for and such.

The main material I learned this week as what an LLC and Sole Proprietorship is, and some basic ways to look up the requirements for a beginning business. LLC’s and Sole Proprietorship are how a business is structured. A SP is an individual who is self employed and the owner of a small business and one who takes on all the risk and responsibility of the business on their self. It is a simple way to run a business. You are the boss, you call the shots, you do all the work, you are in contact with customers, you pay taxes… and you also stand in for the business when something goes wrong. You ARE your business and if something goes wrong, if there are debts to pay or someone sues you, there is no buffer because you are the business entity. Bu there is very little paperwork to fill out and its very simple to get started and is a prime choice for those who have a low risk product and are operating on a small scale. Not much can go wrong there and its not too overwhelming. An LLC is a business structure that is a mix of a partnership and a corporation. It is a more flexible business model and is for a bigger operation and most likely more than one owner. I have chosen to go with a SP for my small online business because I don’t really need a partnership and I am very small beginning entity. I have a low risk product of drawer handles and cabinet  knobs. I think this will be the best way to go!

I have more research to do on obtaining the proper requirements for this business but there aren’t too many. Ready to go!

PayPal and Design

How to add a professional and legitimate aspect to your site: include a “Buy Now” or “add to shopping art” button from PayPal! I loved learning about this feature because it it such an easy way to turn a cookie cutter website into a trusted and working online business site. PayPal is a trusted source for transactions and adding one of their buttons to your site can really connect interested buyers to your product and content. The link I used to create a button for my site was fairly simple, it did not require any coding changes. I literally just clicked on what I wanted for my button and it appeared! I did have to copy and paste the code to get it to work which is not hard for any level. I do not recommend using the HTML link if you are using a Wix website. Wix has its own app for buttons that you can use. I had a hard time getting the button to appear when I added it to the site and then previewed it. I learned that if I pinned the button to the site, previews and then went back and unpinned it it would stay. When you pin an app it stays in that position when you scroll, so that would not be beneficial for a “buy now” button but possibly for a “subscribe” button. So I unpinned it after I saw that it didn’t move when I scrolled. The app finally popped up where I wanted it to in the preview. Before, it was there in the site editor but would not show when previewed. I don’t know if there is a better way to make it appear, that’s just what I found that worked. 
One trend I observed while searching through other websites of my potential competitors is that none of them had very trendy or modern websites. They were alright looking, but none that were too up to date. When they are a little old like that, it makes me hesitant to buy from them because it makes them appear as though they don’t know how online commerce works and I don’t know if I’ll get my product. So I made the decision to try to make my site as up to date and modern as I can for my product. That’s going to require some personal photography and outside work to get genuine change onto my site but I think it will really set me apart from other sites and companies if I do it right. I want the site to feature how well your home will look with custom and unique knobs on cabinetry and pulls on drawers. Its really a great accent to a home and that needs to be shown for people to see the benefit. 
That’s a summery of the week in online business 101!

Site Builders and Hosting

This week I explored the wonderful complications of choosing a site builder for my online business and a host for the site. There were so many options and things to consider! I felt a little lost at first. I learned a lot though. I knew that I needed a place to build my site. I did not know where to find that though. I also thought that hosting was built in or like the same thing. BUT THEY ARE NOT. They can be separate and they are different. I looked at iPage, HostGator, Weebly, and Word press for hosting and I am still looking for a good solution. I was impressed by WordPress the most for price and service. My problem is that I only need a website for 3 months and not many places want to host that, or the price starts getting steep. For site building, I liked Weebly and WordPress. Weebly is for anyone really. I think WordPress is for people whoa re already experienced in WordPress, which I am, so it takes some time to get used to and I don’t recommend it to everyone. Many hosting sites offered Adwords and search engine SEO credit, which was a huge perk to signing with some servers. Overall, I am going to do some more research to pick a  final site but I know I want to stick with WordPress if I can. Those are my thoughts from this week!