Learned a lot about using Google Adwords and creating advertisements to show on Google. Its such a. Simple thing to create but it is challenging to fit your whole company or product into 3 or 4 lines and make an impact on potential buyers! Every word has to be precise and clean and the phrases have to flow. Your condensed message really has to grab attention but also reflect what you are selling well enough for people to stay interested. Starting out, I found it the most easy to grab attention with a sale headline of 15% off. I couldn’t think of much else and I feel like people wouldn’t be interested in my new site unless I had something to offer and differentiate from already established sites and companies. As I publish more ads I will see what works and what doesn’t. It was cool to experiment with this important part of running an online business.
Ad words is a very powerful tool to use for advertising. Advertising is wonderful on Google because people accept it much better than traditional advertising. Ad words is a great tool to attract traffic to your site through search terms. It is integral to have the correct type of keywords in your ad campaign. Ad words drive traffic. They are what congregate your audience to your products.
This week was a lot more challenging for me. I can make changes on websites and I can be creative, but figuring out legal systems, taxes, and licenses was difficult. I learned about different types of business on a surface level and I learned that there is an endless amount of licenses and permits to apply for and tax numbers to get and apply. Its a mess! How do business owners figure it all out and assure that they have all the proper paperwork to run their business without incurring a fine? It seems like a ton of work! Thankfully online business is a bit easier to deal with, less to account for and require permits for and such.
The main material I learned this week as what an LLC and Sole Proprietorship is, and some basic ways to look up the requirements for a beginning business. LLC’s and Sole Proprietorship are how a business is structured. A SP is an individual who is self employed and the owner of a small business and one who takes on all the risk and responsibility of the business on their self. It is a simple way to run a business. You are the boss, you call the shots, you do all the work, you are in contact with customers, you pay taxes… and you also stand in for the business when something goes wrong. You ARE your business and if something goes wrong, if there are debts to pay or someone sues you, there is no buffer because you are the business entity. Bu there is very little paperwork to fill out and its very simple to get started and is a prime choice for those who have a low risk product and are operating on a small scale. Not much can go wrong there and its not too overwhelming. An LLC is a business structure that is a mix of a partnership and a corporation. It is a more flexible business model and is for a bigger operation and most likely more than one owner. I have chosen to go with a SP for my small online business because I don’t really need a partnership and I am very small beginning entity. I have a low risk product of drawer handles and cabinet knobs. I think this will be the best way to go!
I have more research to do on obtaining the proper requirements for this business but there aren’t too many. Ready to go!
How to add a professional and legitimate aspect to your site: include a “Buy Now” or “add to shopping art” button from PayPal! I loved learning about this feature because it it such an easy way to turn a cookie cutter website into a trusted and working online business site. PayPal is a trusted source for transactions and adding one of their buttons to your site can really connect interested buyers to your product and content. The link I used to create a button for my site was fairly simple, it did not require any coding changes. I literally just clicked on what I wanted for my button and it appeared! I did have to copy and paste the code to get it to work which is not hard for any level. I do not recommend using the HTML link if you are using a Wix website. Wix has its own app for buttons that you can use. I had a hard time getting the button to appear when I added it to the site and then previewed it. I learned that if I pinned the button to the site, previews and then went back and unpinned it it would stay. When you pin an app it stays in that position when you scroll, so that would not be beneficial for a “buy now” button but possibly for a “subscribe” button. So I unpinned it after I saw that it didn’t move when I scrolled. The app finally popped up where I wanted it to in the preview. Before, it was there in the site editor but would not show when previewed. I don’t know if there is a better way to make it appear, that’s just what I found that worked.
One trend I observed while searching through other websites of my potential competitors is that none of them had very trendy or modern websites. They were alright looking, but none that were too up to date. When they are a little old like that, it makes me hesitant to buy from them because it makes them appear as though they don’t know how online commerce works and I don’t know if I’ll get my product. So I made the decision to try to make my site as up to date and modern as I can for my product. That’s going to require some personal photography and outside work to get genuine change onto my site but I think it will really set me apart from other sites and companies if I do it right. I want the site to feature how well your home will look with custom and unique knobs on cabinetry and pulls on drawers. Its really a great accent to a home and that needs to be shown for people to see the benefit.
That’s a summery of the week in online business 101!
This week I explored the wonderful complications of choosing a site builder for my online business and a host for the site. There were so many options and things to consider! I felt a little lost at first. I learned a lot though. I knew that I needed a place to build my site. I did not know where to find that though. I also thought that hosting was built in or like the same thing. BUT THEY ARE NOT. They can be separate and they are different. I looked at iPage, HostGator, Weebly, and Word press for hosting and I am still looking for a good solution. I was impressed by WordPress the most for price and service. My problem is that I only need a website for 3 months and not many places want to host that, or the price starts getting steep. For site building, I liked Weebly and WordPress. Weebly is for anyone really. I think WordPress is for people whoa re already experienced in WordPress, which I am, so it takes some time to get used to and I don’t recommend it to everyone. Many hosting sites offered Adwords and search engine SEO credit, which was a huge perk to signing with some servers. Overall, I am going to do some more research to pick a final site but I know I want to stick with WordPress if I can. Those are my thoughts from this week!
Where do you get started in selling online? It is so difficult to see the available options out there that can enable you to open retail space online. This week I learned about finding different avenues in acquiring product. One option was to contact a wholesaler and find a huge amount of product at a low price, ordering the specified unit and then shipping it to your work space to distribute later. There were a few websites to choose from Like Alibaba.com, smallvolume.com to name a couple. These were international distributors and had many options for products and vendors. The next option was to team up with another online distributor as a drop shipping online business. This one seemed like a tricky option to get into in my opinion. You have to contact someone already in business and set up a deal to order form them when a customer orders from you initially. You turn the sale around to the drop ship company and agree on an assigned percent or commission. It seemed like a lot of unofficial behind the scenes work to make a sale that wasn’t completely official. But it would work well once you got a system running and the agreements in writing. The last option is my favorite one (in my head) and its being an affiliate. The business that has the m,sot information for being an affiliate is Amazon, surprisingly. When i found out I was so excited! You can be an associate for Amazon by signing up, using their codes and promoting their items online. Whenever someone buys a product within 30 days of clicking on your promo info, you get a percentage of it from Amazon. Pretty easy right?! So awesome! I already buy things from Amazon, if I just create a website to talk about these products and promote them and make money off of it I have nothing to lose! So cool! So yeah those were my takeaways this week, lots of options for carrying or promoting product. Options to think about…
It ‘s been a long time since I have posted on my school WordPress, but I have returned! My 20 month break is at an end and I am back to posting about my thoughts and progress in my education in Communications and Business. This semester I was SO excited to have been able to get into a small online class called Web Business Creation. I knew I wanted to take this class because running an online business is one of my dreams! I think it would be just so great. I knew I had to get a spot if possible. I’m two weeks into the class now and its been an eye opening experience. My parents own their own business and I have been pretty involved with it throughout my whole life and I have seen the struggles and complications. But now a similar opportunity is before me. I know that if I actually learn something from this class, this will not be my one and only online business, and I know my piece of entrepreneurship is a lot smaller than my parents business, but its a start and I identify with it well. There is just so much detail involved! I am grateful I’m taking a class to figure it all out even though its a little complicated. I think the main lesson I am taking away this week is that I have a lot to learn still, but I have to jump in and jut go for it right away! I cant make up for what I don’t know so I might as well get to work. Its been enlightening to learn about the different types of business models out there and the different approaches people take to create a need for a product or service. Ideas are endless and there are so many ways to approach making money online. I am excited to continue t learn more and I will keep you updated. Until next week…