Learning about Analytics this week was really great! I saw how powerful this tool can be. Not just for my site but also as a businessperson in general, if you know Analytics you can get certified and become a great asset wherever you go. I haven’t had too much traffic to my site so it was hard to comprehend exactly how valuable the program is but I know it’s very detailed, even more so than WordPress statistics which I monitor pretty often for my site here. Analytics was really easy to set up for Wix, my host site. I didn’t have to copy and paste and possibly mess up the code, I just typed in the short digit code from Analytics and it was ready to go. I also linked my Adwords account too, we will see how that goes when I get my ads going. All together it was a really great learning experience and I’m excited to learn more about it.
Learned a lot about using Google Adwords and creating advertisements to show on Google. Its such a. Simple thing to create but it is challenging to fit your whole company or product into 3 or 4 lines and make an impact on potential buyers! Every word has to be precise and clean and the phrases have to flow. Your condensed message really has to grab attention but also reflect what you are selling well enough for people to stay interested. Starting out, I found it the most easy to grab attention with a sale headline of 15% off. I couldn’t think of much else and I feel like people wouldn’t be interested in my new site unless I had something to offer and differentiate from already established sites and companies. As I publish more ads I will see what works and what doesn’t. It was cool to experiment with this important part of running an online business.
AAF is important for a Comm major because advertising is all over the place in the Communications career path. Here’s why www.aaf.org is helpful
- This is where you can see what AAF is all about. There’s lots to know about what AAF does and the organizations benefits. Here would be a good place to look if you are interested in joining or are an Advertising emphasis, in which you should probably already be involved.
- This site also has internship opportunities which would be good to look at in the later part of your college education.
- There are events on this page which you can attend to network and to gain more experience and exposure to AAF and to advertising
- Most of the different emphases in the Comm major are interconnected, so it is important to get a well rounded experience in all of them to better your specific study. Joining AAF or checking it out may open up different opportunities in your major and this website is a place tog et started at.
- AAF gives great experience in the advertising side of Communications and will give you a head start. This site can inform you on all the possibilities.
A new sub genre of music has recently risen in popularity in the last few years. Some know it as EDM (electronic dance music). Although EDM is a sub genre, there are many similar sub sub genres to it as well. These include trap, deep house, dubstep, and many other variations. I love all these! My personal Soundcloud account is full of all kinds of EDM music. This is funny because I am NOT a rave kind of girl or a partier in any sense. I am pretty introverted and like my circle of close friends. There isn’t too much that appeals to me about going to music festivals for EDM that are riddled with drugs, weirdos, and close sweaty bodies. Aside from me being borderline antisocial, I like this genre of music and follow it regularly. I would have to say my favorite artist is Dillon Francis, straight up! I also find quality mixes from Steve Aoki, Diplo, Yellowclaw, and Caked Up.
First, I think their stories are pretty cool! Dillon Francis is my fave, so we’ll start there. I don’t know too much on his back story but I do know how he markets himself. Dillon Francis has an Instagram account and a Snapchat where his stories are public. Francis uses good PR skills to connect with his fans. His IG account includes funny videos making fun of “real facts” and are just totally random. This may not sound like a great marketing strategy but the target market is teens and young adults, so the nature of the videos match up. Totally random and smart-alecky. It’s so entertaining! Francis also posts pics from his concerts with oh so cool filters and captions. These are to promote his tour. His Snapchat story is quite the hoot as well. Snapchat(dillonfrancis)
Both Steve Aoki and Diplo are amazing artists as well. Aoki has started his own record label called Dim Mak. It’s interesting because Dim Mak actually means “touch of death”. Cool or threatening? Either way, Aoki has become famous around the world for his music. This is quite the anomaly because music is generally regional within reason. Since most EDM music has no words or any significant language to it, its mostly beats, the music is transferable across languages and regions. Diplo has started a similar career. He too travels around the world for shows and has also created his own label, Mad Decent. With this he can promote his work and sell clothing and other products to label himself and his work.
Some people might think that these artists are just punks who make repetitive and annoying music, but obviously they’re doing something right! This music has rocketed in popularity. Many EDM type songs are seen in the top charts and many new pop songs coming out have electronic elements to them, incorporating the electronic sound into parts of the songs. Whether you like it or not, EDM is coming to the forefront of music. Its great music to gt you going, perfect for a workout session to get you pumped, or just good listening!
Here’s some cool links! You might wanna check them out if you want to be one of the cool kids
Diplo’s new album with Skrillex https://soundcloud.com/jacku/sets/skrillex-diplo-present-jack-u
Dillon Francis on Soundcloud https://soundcloud.com/dillonfrancis
Dillon Francis remix of “Where Did I Go?” https://soundcloud.com/dillonfrancis/monsta-where-did-i-go-dillon
Dillon Francis “Not Butter” https://soundcloud.com/dillonfrancis/dillon-francis-not-butter
Awesome Two Hour Mix from Aoki and Torro Torro on Diplo’s BBC Channel “Diplo and Friends” (I love these two hour mixes! Great for a workout if you find a good one, then you don’t have to click through bad songs, its all good and in one song!)
Steve Aoki’s “Boneless” remix with Chris Lake and Tujamo https://soundcloud.com/steveaoki/steve-aoki-chris-lake-tujamo-delirious-boneless-feat-kid-ink-reid-stefan-remix
Disclaimer: Not my photo, and all music is not guaranteed to be 100% squeaky clean. Listen at your own risk. Feel free to comment any corrections also.
Monday was a crazy day. Not sure I got too much real communication in. Nothing of high quality which is too bad. I am excited that our entire apartment went to Family Home Evening! Our apartment and two others went sledding on a huge pile of snow in a field and it was so fun! I was the first girl to go down the really steep side because I’m cool like that. Afterward, we all went to a great hot chocolate place called Cocoa Lodge. They make the best frozen hot chocolate and if you get the opportunity, BUY SOME! It’s my absolute favorite and two of my other roommates succumbed to my persuasion. So i guess that is my communication for the day… I was a good persuader to try a new drink. Why wouldn’t they try it? It was the best decision of their life!
Communication. This fun little verb got me a volunteer job the other day. I am in a class that is the introduction to Communication and at the beginning a guy came in to push competitive sports and volunteers to help promote it at our school. So I wrote down his contact info, maybe I’d get around to calling him about helping out. Few days later, a friend of mine is going through my little blue planner and he sees the number written down. He tells me to call another guy about a similar volunteer offer. I get some meeting details from my friend and shoot for the best at the meeting. Friday. I show up to the meeting and the main guy that my friend told me to find, he has no idea who I am which was somewhat embarrassing but that’s college, ya know… I’m in. I’m on thew team for marketing and research to help boost the attendance of competitive sports at BYU Idaho! I thought it was so cool that I could witness this small scale “networking” occurrence happen to me. I’m also happy that I’ll be getting some volunteer and resume work done as well. I’m ALSO excited because the guy that referred me and helped me out is way cute and will be working on the same project with me. Score for communication!