Description: This is an informational pamphlet showcasing the beauty of the country Costa Rica
Process (Programs, Tools, Skills): Adobe Illustrator, Photoshop, and InDesign. I used InDesign to start my project. I set the markers for the fold and labelled each side. I then found pictures at high quality and placed those in. I organized my text and pictures with InDesign. I made the flower logo in Illustrator and placed that in the document. I used Photoshop to crop out the background of my clipped image, the pink tropical flower. I put it all together and edited. Printed on 12×18 and trimmed at AlphaGraphics Rexburg. I used a pen and a straight edge to make the fold clean.
Message: Costa Rica is beautifully tropical and an adventurous travel destination
Audience: Anyone looking for a place to travel, Anyone looking for adventure, People in their middle adulthood 30-55 years old
Top Thing Learned: How to organize offset layout and how
Color scheme and color names: Triadic color scheme using Lime, Indigo, and Brick
Title Font Name & Category: High Tower Text- Oldstyle
I was looking forward to this class all week! Visual Communication was our topic with Caryn Esplin. My emphasis is Visual Communication and I soaked this class up We learned about some basics in Visual media such as always adding a photo to blog posts, generating original work for portfolios, keeping a portfolio, and keeping track of your Klout score. I am happy to say that my Klout score is 52, I signed up as soon as I got back from class and integrated all my social media accounts. Sister Esplin also talked about some of the changing classes in the future and I am excited about them! I have made my grad plan already so I don’t think the new classes would show up but I hope I can catch the changes. I am interested in Vector Graphics and Social Media Design.
Visual skills are in high demand. Visuals go into everything we do in the business world. We need them to catch attention, to explain, to advertise, to inform, to be pretty, to represent…everything! Visual media is something I am interested in because it is creative, in demand, and it has elements of psychology to it, and I like to make things that are useful and beautiful. Hopefully I’ll be able to become my best with Visual media and do all I have hoped for. I am really glad we could learn a lot more about this emphasis, it gave me an extra kick to be better and keep learning.
Description: Integrated business cards and letterhead made with personal logo.
Process (Programs, Tools, Skills):
I used Adobe Illustrator to create a business card (front and back) and also a letterhead. I used the Pen tool to make the light bulb logo and also the curves on the letterhead. I usd shapes to make the gradient on the front of the business card. I exported these to jpg. format and tweaked the letterhead file in InDesign.
For the letterhead, I wanted the purple header to be transferable across documents so all the information is on the header shape. I also added a watermark, a light copy of the logo design at 15%. This was a trickier task, the letterhead in general, because I wanted it to be similar to the business cards but still simple enough.
Business cards were fun to make. I wanted the logo to be repeated and seen in different colors. Its a simple, catchy, yet versatile logo that can be modified but still constant. My idea with the light bulb was to associate it with ideas, that’s why Ideas is the first word in the tagline.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Personally, I want to come across as a professional woman that can put creativity onto paper. That’s where the black, gray, and purple play in. Purple is feminine but not overwhelming and goes well with black and gray.
Audience: Anyone in need of a designer or creative mind
Top things learned: I learned how to repeat the logo in different but eye catching ways. I also learned how to group and unite objects, which makes it easier to move things around in the project. I learned how to better use the Pen tool also.
Color scheme: Monochromatic Colors: Violet
Title Font Name & Category:Courier New, Decorative
Copy Font Name & Category: Coranto 2, Oldstyle & Corbel, Sans Serif
Three different logo’s for a local company at home in California. Process:Programs/Tools Used: Adobe Illustrator Message: Kathy’s Little Cakery is a modern, fun, and competent bakery for your wedding and special occasions. Audience: Engaged couples, mainly young adult women. Women looking for reception cakes and treats. Top Thing Learned: Grouping objects together, changing vector anchor points, playing with colors and their tones/tints. Color scheme: top logo: Triadic- blue, yellow, red; middle logo: Monochromatic- Violet; bottom logo: Monochromatic- Teal
Top Logo – Font #1 Name & Category: MarketOT,Script
Top Logo – Font #2 Name & Category: Expo Sans Pro, Sans Serif
Middle Logo – Font #1 Name & Category: Museo Sans Rounded, Sans Serif Middle Logo – Font #2 Name & Category: Madre Script, Script
Bottom Logo – Font #1 Name & Category: Azo Sans, Sans Serif Bottom Logo – Font #2 Name & Category: Monotype Corsiva, Script
How the logo represents the company: The logo on top was my first try and it turned out good but the last two were a lot better. They represented Kathy’s wedding bakery better. They are more professional and modern, a little bit fun with the colors but send a better message about the company. The first one is a little childish. Overall, the bottom two represent Kathy’s bakery well.
Votes on favorite logo: Top Logo =3 ; Middle Logo =7 ; Bottom Logo =9;
I really liked elements from all my logos! I like the middle and last one the most. Both were simple and cut. I think the last two were more professional and represented the company better than the first.
Description: This is a project where I took high quality photos, edited them in Photoshop to be more vibrant, and added text and other visuals to improve the photo.
Process (Programs, Tools, Skills, FOCUS principles): DSLR Powershot SX520 camera used for photos, Photoshop used. First i checked out a camera from the library and then took a few photos from around campus, then I walked up toward my apartment which is right by the temple. I got many quality shots from both areas, but especially the temple. I brainstormed ideas from all the photos I took that had potential for an interesting design piece. I sketched my ideas. Then I chose a Tetradic color scheme because most of those colors were already in the photo. I used the ellipse tool quite a bit in Photoshop. I increased the vibrance and contrast to the photo to brighten it up and make the colors pop.
Message: Kind of obvious, but “Families are forever” is the message, and you can do that at the temple in the picture.
Audience: Younger teens, age 10-16, Young Women/Men age The bright colors in the design on the right make it a piece for a younger crowd, but it stills looks polished which is appropriate for the temple and the setting
Top Thing Learned: I learned an important point in editing pictures. That is to make a copy of the picture so you can edit it without damaging the original. I also learned a bit more about using a more professional camera than just my smartphone. I learned how the changes in the edited photo can make a big difference and they aren’t huge complicated edits either.
Color scheme and color names: Tetradic color scheme used with Green, Yellow, Purple, Red
Title Font Name & Category: Merriweather Regular, Oldstyle
Copy Font Name & Category: Sarina Regular, Script
Thumbnail of original, unedited image inserted
Date and location you took the photo(s): Monday February 2nd 2:30-4:30, Rexburg LDS Temple, BYU-I campus, Devotional.
For the Light pictures, I couldn’t get too much light at the Rexburg LDS Temple but I thought it was an interesting take on the sky, how it is white against the greyish temple. The indoor picture was much better, I took it right after Devotional and there is a soft light set up to shine on the flowers so it worked out for a beautiful snap of the bouquet arrangement. I love the white green and color of the wood all in the same picture.
For my Focus pictures, I’m sad to say I couldn’t get a great shot of foreground/background blur. I tried and this was my outcome. Not much more to say, but it was another interesting take on the view of the temple nearby me.
For the Composition pictures, I took a picture of the statue in front of the Smith/behind the Manwaring. The eyes of the statue are on the line of the top third. The subject is also facing in toward the center of the photo. The second photo of the Temple shows the steeple in the first third coming from the left with part of a tree in the right third. Trees are offset from the middle also, to keep the photo balanced and throw some color in.
Overall, I learned how to better orient my photo subjects so they are more visually appealing and not awkward in the center or facing the wrong way. I was amazed with the quality of the PowerShot that I checked out so it was great to get some quality photos in my files.
Communication! Today was horrible! I was stuck inside all day on a Saturday working on ONE project the entire time! I am in a Visual Media class and every time I do work for that class I always end up getting confused and not doing the work 100% right. I feel like the pages are never communicating the right instructions or there isn’t enough information to follow. I went to a print shop twice because of the computer and program issues also. I am usually tech savvy but the Word and PDF conversion was not working! It also delayed my date night (I know, HUGE importance). I had to push back our time together and I felt so bad! I also didn’t text back while I was in the shower, for obvious reasons, and my date was getting the wrong message overall. He thought I was trying to avoid the date when in fact I was trying to hurry as fast as I could to make better time. I ended up having fun and got all my work done so it turned out alright but my communication was not on point and the communication I was receiving was not effective as I would have liked. It’s important to be CLEAR.