Deconstruct a Video

Today I wanted to “deconstruct” a video to show how there is so much thought put into social media and online video content. The video I will be talking about is on this page by Womens Health. It is an article about the benefits of taking BCAA’s as a supplement while training. The video is halfway down the page and talks about how to read nutrition labels on the foods that we buy.

Strengths and Design: The first thing I noticed was that the video definitely uses the rule of thirds in the layout of the video. The text in each shot takes up about two thirds of the frame, either horizontal or vertical, and the visuals takes up the last one third. Another strength in the video is that there is a lot free flowing white space. There are not blocked corners and the background seems to flow nicely without being choppy. The color scheme is very integrated and simple as well which adds to its appeal. The video is very informative and supplements what the reader is already looking at in the article.

BCAA Article Video CompanionScreen Shot 2018-03-05 at 10.27.14 PM

Weaknesses: One thing I noticed that is a little odd is that the video is about food and health but the colors in the video are not complimentary to that. Blue is not a great color to incorporate into food related subjects because its not an appetizing color. From our human instincts, if you were to come across something edible that is blue, it most likely has gone bad, like meat or mold. I think the video could have had more red, green, and yellow in it so that it seemed to be more food related when first looking at it. McDonalds does this, everything is red and yellow, reminding us of warm yummy food. I do understand that the video is about food labels so its not QUITE about food but its close enough. Appetizing colors could pop up when giving an example of healthy foods and labels that go along with them.

The video is trying to show off quick information about reading nutrition labels so that you can benefit for your health. I think the clean design and the uniform color scheme adds to this idea of being neat and clean about your health. The main thing that will show that this video is successful is how many views there are on the article and how many times it has been shared on social media. Since it is an in house video and not published on Youtube or social media its kind of hard to determine that.

Overall I thought this was a really cute video and one I enjoyed watching through to the end. I think its a great example of a native video for a health and fitness website, it holds some great ideas.

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Deconstruct a Brand

Bath and Body Works is a great brand! It’s the spot you want to avoid walking by at the mall with your wife because this store just draws all women into it.

So to talk about the brand…

Some of the brands strengths are that their logo and design is instantly recognizable. They have a blue plaid print bag that all purchases go home in with pink text of the company’s name. This is shown in their Facebook profile picture. The pink text keeps it fun and girly and like its a special purchase. The plaid is recognizable, I think it gives it a “country” down to earth feel also that older women can identify with as well as young girls too. The blue plaid is a refreshing color, a universally liked color, and reaches across ages.

Bath and Body Works is also very consistent across their social media channels. Facebook and Instagram are the most impressive. Their photography is similar if not the same photos ( this could be a strength or weakness, depending on how you look at it ) and they keep their fun and special feeling in both social media platforms

Bath and Body Works Instagram postBath and Body Works Instagram FeedBath and Body Works Facebook Post

 

Some of the brand weaknesses are that their content is not too varied across their social media accounts. I think that their pink square with text is a little outdated, the text is kind of old. It could be updated to be more modern.

I think the composition of most of their posts on social media have great composition and grid use. The two posts above from FB and Insta have an organized layout, their colors are great on the eyes and unified. It looks like the perfumes are lain out in a diamond array on a grid, so that is great. I think there could be more contrast in their photos, the colors are starting to blend together a bit. There is an obvious color scheme in their recent photo series, pastels and jewel tones in girly colors like blue and pink and purple.

Anyway, i think Bath and Body does a great job unifying their social media and their posts. I think their logo could be updated, as they are updating the design of many of their fragrances and lotions and the years go on. I think they could have more variety in their posts across their channels and still keep them unified. But they do an amazing job showcasing their product and creating an inviting and fun aura around what they sell.

Deconstruct an Advertisement

Lets talk about why Halo Top Creamery icecream has become so wildly popular, so quickly! I want to show this photo of an Instagram post by Halo Top. Its a bit older, but its a good one. Here are a few points I wanted to go over about this ad.

  1. What is the main purpose of the ad?

The main purpose of this ad is to show off one of the many flavors from the company AND to show how few calories are in it. It shows a fun vibrant flavor…HOW COULD THERE POSSIBLY BE 240 CALORIES IN IT? Yes its that amazing. Thats the main point of this ad.

  1. What are the ad’s strengths?

It is very bright and eye catching. Unicorns are also very trendy and popular at the moment, so that attracts likes and attention. It showcases the brands top feature- its Low Calorie feature, too.

  1. What are the ad’s weaknesses?

It is not very informative. They only have text for one line of the post. Many people do not read long text posts on Instagram, but it still does not convey much information, just a clever little line about unicorns.

  1. What is the ad trying to accomplish with its design?

It is trying to draw the eye to the calorie count. It is trying to show that you can have fun while eating ice cream and not counting calories. It is showing that Halo Top is a carefree treat.

  1. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?

This ad will be popular if it gets a lot of like. that is seen just under the photo with a count of how many people like it. It will also show if some of your friends or people you follow, like it too so it creates a community feel as well.

Halo Top is so great at advertising and I just wanted to highlight some of their tactics. They are a great brand to follow and observe.

Final Project 8; Brochure

DraftCR22 DraftCR2

  1. Description: This is an informational pamphlet showcasing the beauty of the country Costa Rica
  2. Process (Programs, Tools, Skills): Adobe Illustrator, Photoshop, and InDesign. I used InDesign to start my project. I set the markers for the fold and labelled each side. I then found pictures at high quality and placed those in. I organized my text and pictures with InDesign. I made the flower logo in Illustrator and placed that in the document. I used Photoshop to crop out the background of my clipped image, the pink tropical flower. I put it all together and edited. Printed on 12×18 and trimmed at AlphaGraphics Rexburg. I used a pen and a straight edge to make the fold clean.
  3. Message: Costa Rica is beautifully tropical and an adventurous travel destination
  4. Audience: Anyone looking for a place to travel, Anyone looking for adventure, People in their middle adulthood 30-55 years old
  5. Top Thing Learned: How to organize offset layout and how
  6. Color scheme and color names: Triadic color scheme using Lime, Indigo, and Brick
  7. Title Font Name & Category: High Tower Text- Oldstyle
  8. Copy Font Name & Category: Raavi- Sans Serif
  9. Word Count of copy: 277
  10. Thumbnails of Images used: Beautiful-Costa-Rica Costa-Rica-coffee Costa-Rica-National-Park-Vulcan-Eruption download escazu-map-0
  11. Sources (Links to images on original websites)

http://www.orangesmile.com/travelguide/escazu/high-resolution-maps.htm

http://en.wikipedia.org/wiki/Flag_of_Costa_Rica

http://www.desktopbackgrounds.me/costa-rica-national-park-vulcan-eruption/costa-rica-national-park-vulcan-eruption-2/

http://globerove.com/costarica/costa-rican-tarrazu-coffee/748

https://www.google.com/search?q=Beautiful-Costa-Rica&biw=1821&bih=857&source=lnms&tbm=isch&sa=X&ei=bBQXVYnsK4mWoQS1sYL4Ag&ved=0CAYQ_AUoAQ&dpr=0.75#imgdii=_&imgrc=NB0DnKKtHDWIGM%253A%3BwofuHOT6XueXhM%3Bhttp%253A%252F%252Fwallpaperswiki.org%252Fwp-content%252Fuploads%252F2012%252F10%252FBeautiful-Costa-Rica.jpg%3Bhttp%253A%252F%252Fwallpaperswiki.org%252Fbeautiful-costa-rica%252F%3B2800%3B2100

Week 5 Class Notes

I was looking forward to this class all week! Visual Communication was our topic with Caryn Esplin. My emphasis is Visual Communication and I soaked this class up We learned about some basics in Visual media such as always adding a photo to blog posts, generating original work for portfolios, keeping a portfolio, and keeping track of your Klout score. I am happy to say that my Klout score is 52, I signed up as soon as I got back from class and integrated all my social media accounts. Sister Esplin also talked about some of the changing classes in the future and I am excited about them! I have made my grad plan already so I don’t think the new classes would show up but I hope I can catch the changes. I am interested in Vector Graphics and Social Media Design.

Visual skills are in high demand. Visuals go into everything we do in the business world. We need them to catch attention, to explain, to advertise, to inform, to be pretty, to represent…everything! Visual media is something I am interested in because it is creative, in demand, and it has elements of psychology to it, and I like to make things that are useful and beautiful. Hopefully I’ll be able to become my best with Visual media and do all I have hoped for. I am really glad we could learn a lot more about this emphasis, it gave me an extra kick to be better and keep learning.

Project 6: Stationery

Letterhead

P6MakenziHolland2

Business card (small layout)

P6MakenziHolland

Business card (large layout)

P6MakenziHollandL
Description: Integrated business cards and letterhead made with personal logo.

Process (Programs, Tools, Skills):

I used Adobe Illustrator to create a business card (front and back) and also a letterhead. I used the Pen tool to make the light bulb logo and also the curves on the letterhead. I usd shapes to make the gradient on the front of the business card. I exported these to jpg. format and tweaked the letterhead file in InDesign.

For the letterhead, I wanted the purple header to be transferable across documents so all the information is on the header shape. I also added a watermark, a light copy of the logo design at 15%. This was a trickier task, the letterhead in general, because I wanted it to be similar to the business cards but still simple enough.

Business cards were fun to make. I wanted the logo to be repeated and seen in different colors. Its a simple, catchy, yet versatile logo that can be modified but still constant. My idea with the light bulb was to associate it with ideas, that’s why Ideas is the first word in the tagline.

Programs/Tools Used: Adobe Illustrator & InDesign

Message: Personally, I want to come across as a professional woman that can put creativity onto paper. That’s where the black, gray, and purple play in. Purple is feminine but not overwhelming and goes well with black and gray.

Audience:  Anyone in need of a designer or creative mind

Top things learned: I learned how to repeat the logo in different but eye catching ways. I also learned how to group and unite objects, which makes it easier to move things around in the project. I learned how to better use the Pen tool also.

Color scheme: Monochromatic Colors: Violet

Title Font Name & Category:Courier New, Decorative

Copy Font Name & Category: Coranto 2, Oldstyle & Corbel, Sans Serif