Tag Archives: Networking

Making Your Business Social Media Friendly

SOCIAL MEDIA IS EVERYTHING. How else do you expect to be found and to grow? I think it is absolutely vital to have social media connections from your products site to your social media. If people find your site and want to see more they will got o your social media. If someone finds you on social media they may go to your site if they are really interested in what you have to offer. Websites are found through social media and through your network of friends. I rarely come across a random AWESOME site or product on my own, its usually through those I know and follow personally and online. To get your site’s social media off the ground, first you have to find out who is looking for your product or service. Who is in the market to buy? Now where do they go online? Is it Facebook, Snapchat, Instagram, blogs, Pinterest, etc. Now what are they looking for and what do they like or not like, what are the demographics? This is important info to find if you want to be able to target your dream customer. You have to know them first!

Some important tools for finding out these things

  • Google Trends- who is searching what at what time of year/week/day/hour and where are they at?
  • Google Analytics form your website-this has tons of information for you to get to know your users.
  • Search out the competition- what are they doing right and wrong? How can YOU do better? Then go make it happen

Other tips for creating Social Media content: If you want to get a greater following you have to be posting at least once every 2 days, once a day ideally. It also takes about a year to create a substantial amount of content for your site and to get going. You have to be dedicated to putting that work in. Always use action words in descriptions and ads, it invites potential customers to take action and to come and see what you are talking about. -Buy, Purchase, Subscribe, Share, Shop Now… etc.

 

These are all things to consider when starting out in social media marketing. Good luck to you and I!

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Week 2 Day 6

Communication. This fun little verb got me a volunteer job the other day. I am in a class that is the introduction to Communication and at the beginning a guy came in to push competitive sports and volunteers to help promote it at our school. So I wrote down his contact info, maybe I’d get around to calling him about helping out. Few days later, a friend of mine is going through my little blue planner and he sees the number written down. He tells me to call another guy about a similar volunteer offer. I get some meeting details from my friend and shoot for the best at the meeting. Friday. I show up to the meeting and the main guy that my friend told me to find, he has no idea who I am which was somewhat embarrassing but that’s college, ya know… I’m in. I’m on thew team for marketing and research to help boost the attendance of competitive sports at BYU Idaho! I thought it was so cool that I could witness this small scale “networking” occurrence happen to me. I’m also happy that I’ll be getting some volunteer and resume work done as well. I’m ALSO excited because the guy that referred me and helped me out is way cute and will be working on the same project with me. Score for communication!