A new sub genre of music has recently risen in popularity in the last few years. Some know it as EDM (electronic dance music). Although EDM is a sub genre, there are many similar sub sub genres to it as well. These include trap, deep house, dubstep, and many other variations. I love all these! My personal Soundcloud account is full of all kinds of EDM music. This is funny because I am NOT a rave kind of girl or a partier in any sense. I am pretty introverted and like my circle of close friends. There isn’t too much that appeals to me about going to music festivals for EDM that are riddled with drugs, weirdos, and close sweaty bodies. Aside from me being borderline antisocial, I like this genre of music and follow it regularly. I would have to say my favorite artist is Dillon Francis, straight up! I also find quality mixes from Steve Aoki, Diplo, Yellowclaw, and Caked Up.
First, I think their stories are pretty cool! Dillon Francis is my fave, so we’ll start there. I don’t know too much on his back story but I do know how he markets himself. Dillon Francis has an Instagram account and a Snapchat where his stories are public. Francis uses good PR skills to connect with his fans. His IG account includes funny videos making fun of “real facts” and are just totally random. This may not sound like a great marketing strategy but the target market is teens and young adults, so the nature of the videos match up. Totally random and smart-alecky. It’s so entertaining! Francis also posts pics from his concerts with oh so cool filters and captions. These are to promote his tour. His Snapchat story is quite the hoot as well. Snapchat(dillonfrancis)
Both Steve Aoki and Diplo are amazing artists as well. Aoki has started his own record label called Dim Mak. It’s interesting because Dim Mak actually means “touch of death”. Cool or threatening? Either way, Aoki has become famous around the world for his music. This is quite the anomaly because music is generally regional within reason. Since most EDM music has no words or any significant language to it, its mostly beats, the music is transferable across languages and regions. Diplo has started a similar career. He too travels around the world for shows and has also created his own label, Mad Decent. With this he can promote his work and sell clothing and other products to label himself and his work.
Some people might think that these artists are just punks who make repetitive and annoying music, but obviously they’re doing something right! This music has rocketed in popularity. Many EDM type songs are seen in the top charts and many new pop songs coming out have electronic elements to them, incorporating the electronic sound into parts of the songs. Whether you like it or not, EDM is coming to the forefront of music. Its great music to gt you going, perfect for a workout session to get you pumped, or just good listening!
Here’s some cool links! You might wanna check them out if you want to be one of the cool kids
Diplo’s new album with Skrillex https://soundcloud.com/jacku/sets/skrillex-diplo-present-jack-u
Dillon Francis on Soundcloud https://soundcloud.com/dillonfrancis
Dillon Francis remix of “Where Did I Go?” https://soundcloud.com/dillonfrancis/monsta-where-did-i-go-dillon
Dillon Francis “Not Butter” https://soundcloud.com/dillonfrancis/dillon-francis-not-butter
Awesome Two Hour Mix from Aoki and Torro Torro on Diplo’s BBC Channel “Diplo and Friends” (I love these two hour mixes! Great for a workout if you find a good one, then you don’t have to click through bad songs, its all good and in one song!)
Steve Aoki’s “Boneless” remix with Chris Lake and Tujamo https://soundcloud.com/steveaoki/steve-aoki-chris-lake-tujamo-delirious-boneless-feat-kid-ink-reid-stefan-remix
Disclaimer: Not my photo, and all music is not guaranteed to be 100% squeaky clean. Listen at your own risk. Feel free to comment any corrections also.