Inspirational and (Actually) Helpful Resources for Starting a Instagram/Blog

Want to grow your Instagram or blog but don’t know what else to do? Here are some (mostly) free resources to help you get up and get inspired!

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Since I have started an Instagram account for makeup and beauty, I have looked into a few ways I can make some money form it sometime in the future. (Also because I have a cruddy job that I am looking to get out of, and I kind of have an entrepreneurial spirit. but mostly don’t want to work for a corporate business!) I feel like this are of Pinterest, Instagram, and blogging, is a center for clickbait and supposedly free tips which then turn into a slew of emails begging you to buy into their online course FOR ONLY 297$ Today only!!

Yeah not really for me when thats one whole paycheck for me…

I literally feel lied to when I click on a “free masterclass” and then get bombarded with emails. I know, not that smart because I even know what they’re doing but I put my email in anyway!

ANYWAY…

Here I have compiled a list of blogs, youtube videos, and podcasts that are mostly COMPLETELY FREE! No, I do not collaborate with these people, I just have been clicking and reading around and have found some great sites that I think you might enjoy as well! I will list some that are 100% free and let you know which ones to watch out for with hidden email marketing down the road… So lets get to the list!

Mostly COMPLETELY FREE Blog to Business Resources!

  • Podcast by Amy Porterfield “Online Marketing Made Easy With Amy Porterfield” Available on Podcast app on iPhone.
  • She also has a website with a lot of cool free stuff for you to download! Podcast linked on website as well. WARNING: She does sell webinars and courses so be cautious but they are high quality because she is super successful! It might be worth checking out.
  • Whatever Is Lovely blog. I found this one from Pinterest while at work (hehehe 🙂 smug) and she has some great insights about how to get started! Here is the start of a great post series that expands on how to get started. Its all free!
  • Elise Darma has great blog posts on her site and her free masterclass has a lot of great Instagram insights! But I put my email in and have gotten a blast of “buy me”, so theres that. elisedarma.com
  • Miranda Gardley on Youtube has a series about working on Instagram that I thought was helpful. heres the link to the first part of the series.
  • The Preview App’s website has some great articles about organizing your Instagram and how to grow a following. Heres a very helpful link for finding an attractive layout for your page from them. And some more articles… Instagram Shadowban and 2018 Instagram Hashtags Rules
  • List of affiliate programs from HerPaperRoute

These are a small but growing list of places I’ve looked at and read and have found helpful insights! Please check out these resources for help growing your blog and Instagram!

Also, please drop any links to resources you have found helpful and a little blurb about the resource and how its helped you! I would love to branch out and find more resources and be able to provide them for you and readers as well!

Happy Blogging everyone!

Deconstruct a Sponsored Post on Social Media

Paid ads are everywhere on social media now. Today I wanted to go over some important points that make up a great sponsored post/paid ad on social media. Facebook and Instagram are two very popular platforms where advertisements are gaining popularity and effective exposure. Here is an ad I found on my Facebook page that has an eye catching design.Screen Shot 2018-03-21 at 3.52.13 PM

So I really liked this ad because right off the bat it is offering a free article that is of value to just about any woman who is not a millionaire. Everyone wants to save money and many people buy on Amazon. Its shows that you can buy inexpensive and helpful things on Amazon that Bustle has congregated into one post for you. It has a link to click on, it has a “Learn more” button, a “Like page” button, and is very simple in its design. You don’t really know what she is holding but it looks like one of those “clever” things that you can find on Amazon…Better check it out!

Some weaknesses of this ad are that the photo in unclear. Like you don’t know what its a photo of so it may just turn you off on clicking on it since you don’t know what you’re supposed to be interested in. The description of the article doesn’t really add up with the article title either. Shouldn’t it be about Amazon and whats cool to buy on there? And, again, the photo is not very interesting or edited. The only thing I can look at is the tree design on the air freshener (I think thats what it is). But other than that I don’t see too many bad things about this simple ad.

I think the most important part of this ad is the eye catching tree design and the title of the article. I see the title as one that will give you value when you click on it. That is important that you show your ad as not “gimmicky” and one that will help your follower out in life and leave them feeling like they gained something by following your account/page.

 

What is important for you too see in an ad as a viewer? As a business?

What are some things that make you want to click on an ad or NOT click on one? Let me know in the comments below!

Herbal Essences Is Making “Naturally Derived” The New Thing

Herbal Essences is taking the convenience store hair care world by surprise! (So basically the average woman buying shampoo) BioRenew hair care is the newest release from the company and their ad presence is everywhere, from Facebook video modules to Twitter to Instagram.They are really showing the world that it is possible to have hair products that are natural and actually work.

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Their advertising campaign is beautifully done as well. Some of the objectives of the campaign is to reach the Millennial age. This is seen in their graphics, very mermaid-like and magical and earthy in design. This is for the younger demographic of women, not too common with older or middle aged women. Many of the posts that they share online feature millennial age women who have used the new BioRenew line and love it.

Another objective of the advertising campaign is to show that the product is “green”. Some of the labels touted on the products are “90% Naturally Derived” and “Natural Ingredients” while showing lots of fruits and greenery to go along with products and posts.

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The two main principles that Herbal Essences is using in their advertising for BioRenew are the presentation principle and the value principle. For the presentation principle, the company is presenting the new product as a fun, natural, effective way to take care of your hair. If you buy the product then you will have the hair that they show to you in ads. You can buy into the fun and adventure that they portray. If you are intrigued by the way they present their product, then its for you. If you care about how you look and you want to show others that you are flirty, adventurous, beautiful, and care about the earth, then use this product.

For the value principle, I think the company has created value in their posts. They post “hair-iscopes” for your hairs horoscope, they feature other popular users of the product, beautiful photography featuring the products, and other content that brings users in rather than just posting a picture saying BUY THIS SHAMPOO! They do have a great following on Twitter, Facebook, and Instagram, along with a  beautiful website. They are very well connected and bring useful content to all sites for all their viewers and buyers.

Some of the weaknesses of the brand though, are that they do not market to older women (over 30, over millennial age). I think women who are older than the millennial generation have more money to spend on hair care products and care about their hair more than younger people. I also think the appeal of natural ingredients to nourish the hair is appealing to all ages, not just younger women. Their posts sometimes feel a little to “young” like its for high school and middle school girls, yet the packaging is more refined and I see it as a product for a young adult, so there is some disconnect there, in my opinion. Herbal Essences also does not have many, if any, men’s products, and they could possibly adapt the BioRenew line for men as well.

I love this product and its seriously changed my hair and its strength! I especially love the conditioner! If you want to check it out, here’s a link to my favorite shampoo and conditioner set on Amazon! http://amzn.to/2DdBFPA

Making Your Business Social Media Friendly

SOCIAL MEDIA IS EVERYTHING. How else do you expect to be found and to grow? I think it is absolutely vital to have social media connections from your products site to your social media. If people find your site and want to see more they will got o your social media. If someone finds you on social media they may go to your site if they are really interested in what you have to offer. Websites are found through social media and through your network of friends. I rarely come across a random AWESOME site or product on my own, its usually through those I know and follow personally and online. To get your site’s social media off the ground, first you have to find out who is looking for your product or service. Who is in the market to buy? Now where do they go online? Is it Facebook, Snapchat, Instagram, blogs, Pinterest, etc. Now what are they looking for and what do they like or not like, what are the demographics? This is important info to find if you want to be able to target your dream customer. You have to know them first!

Some important tools for finding out these things

  • Google Trends- who is searching what at what time of year/week/day/hour and where are they at?
  • Google Analytics form your website-this has tons of information for you to get to know your users.
  • Search out the competition- what are they doing right and wrong? How can YOU do better? Then go make it happen

Other tips for creating Social Media content: If you want to get a greater following you have to be posting at least once every 2 days, once a day ideally. It also takes about a year to create a substantial amount of content for your site and to get going. You have to be dedicated to putting that work in. Always use action words in descriptions and ads, it invites potential customers to take action and to come and see what you are talking about. -Buy, Purchase, Subscribe, Share, Shop Now… etc.

 

These are all things to consider when starting out in social media marketing. Good luck to you and I!