Deconstruct a Sponsored Post on Social Media

Paid ads are everywhere on social media now. Today I wanted to go over some important points that make up a great sponsored post/paid ad on social media. Facebook and Instagram are two very popular platforms where advertisements are gaining popularity and effective exposure. Here is an ad I found on my Facebook page that has an eye catching design.Screen Shot 2018-03-21 at 3.52.13 PM

So I really liked this ad because right off the bat it is offering a free article that is of value to just about any woman who is not a millionaire. Everyone wants to save money and many people buy on Amazon. Its shows that you can buy inexpensive and helpful things on Amazon that Bustle has congregated into one post for you. It has a link to click on, it has a “Learn more” button, a “Like page” button, and is very simple in its design. You don’t really know what she is holding but it looks like one of those “clever” things that you can find on Amazon…Better check it out!

Some weaknesses of this ad are that the photo in unclear. Like you don’t know what its a photo of so it may just turn you off on clicking on it since you don’t know what you’re supposed to be interested in. The description of the article doesn’t really add up with the article title either. Shouldn’t it be about Amazon and whats cool to buy on there? And, again, the photo is not very interesting or edited. The only thing I can look at is the tree design on the air freshener (I think thats what it is). But other than that I don’t see too many bad things about this simple ad.

I think the most important part of this ad is the eye catching tree design and the title of the article. I see the title as one that will give you value when you click on it. That is important that you show your ad as not “gimmicky” and one that will help your follower out in life and leave them feeling like they gained something by following your account/page.

 

What is important for you too see in an ad as a viewer? As a business?

What are some things that make you want to click on an ad or NOT click on one? Let me know in the comments below!

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