Herbal Essence bio:renew hair care line

Herbal Essences Is Making “Naturally Derived” The New Thing

Herbal Essences is taking the convenience store hair care world by surprise! (So basically the average woman buying shampoo) BioRenew hair care is the newest release from the company and their ad presence is everywhere, from Facebook video modules to Twitter to Instagram.They are really showing the world that it is possible to have hair products that are natural and actually work.

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Their advertising campaign is beautifully done as well. Some of the objectives of the campaign is to reach the Millennial age. This is seen in their graphics, very mermaid-like and magical and earthy in design. This is for the younger demographic of women, not too common with older or middle aged women. Many of the posts that they share online feature millennial age women who have used the new BioRenew line and love it.

Another objective of the advertising campaign is to show that the product is “green”. Some of the labels touted on the products are “90% Naturally Derived” and “Natural Ingredients” while showing lots of fruits and greenery to go along with products and posts.

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The two main principles that Herbal Essences is using in their advertising for BioRenew are the presentation principle and the value principle. For the presentation principle, the company is presenting the new product as a fun, natural, effective way to take care of your hair. If you buy the product then you will have the hair that they show to you in ads. You can buy into the fun and adventure that they portray. If you are intrigued by the way they present their product, then its for you. If you care about how you look and you want to show others that you are flirty, adventurous, beautiful, and care about the earth, then use this product.

For the value principle, I think the company has created value in their posts. They post “hair-iscopes” for your hairs horoscope, they feature other popular users of the product, beautiful photography featuring the products, and other content that brings users in rather than just posting a picture saying BUY THIS SHAMPOO! They do have a great following on Twitter, Facebook, and Instagram, along with a  beautiful website. They are very well connected and bring useful content to all sites for all their viewers and buyers.

Some of the weaknesses of the brand though, are that they do not market to older women (over 30, over millennial age). I think women who are older than the millennial generation have more money to spend on hair care products and care about their hair more than younger people. I also think the appeal of natural ingredients to nourish the hair is appealing to all ages, not just younger women. Their posts sometimes feel a little to “young” like its for high school and middle school girls, yet the packaging is more refined and I see it as a product for a young adult, so there is some disconnect there, in my opinion. Herbal Essences also does not have many, if any, men’s products, and they could possibly adapt the BioRenew line for men as well.

I love this product and its seriously changed my hair and its strength! I especially love the conditioner! If you want to check it out, here’s a link to my favorite shampoo and conditioner set on Amazon! http://amzn.to/2DdBFPA

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No Lie, This Has Been My Favorite Product Since I Was 15!

Hey everyone! Long time no post, I know, but I am back! It has been a crazy 7 months with planning a wedding, getting married, moving, starting a new job, EVERYTHING!

So today I wanted to share with you one of my ALL TIME FAVORITE products! Its a face moisturizer and sunscreen! I am so excited to write about this because I haven’t ever thought of it before, to write about it and post it for the world to see, and because it is so hard to find a wonderful moisturizer that actually works! So here we go 🙂

There are so many beauty products out there, so many to choose from. You don’t know how they are going to work with your skin and you don’t know the texture or how long it will stay in place. I have tried many and I ALWAYS come back to this one!

Drum roll please….

EltaMD UV Lotion Broad-Spectrum SPF 30+

This stuff is literally the best!

Let me tell you all the great things this moisturizer brings to the table:

  • Non greasy. This is a big one for me because I feel like many products say that they are non greasy or oil free but when I try them that’s exactly what they feel like and I feel lied to.
  • Tinted“. The main version I use is not truly tinted. It is a white lotion and contains zinc oxide so it is very good if you don’t want coverage like a foundation, but it will make your skin appear smoother and more clear because it has some tint
  • Sun Protection. SPF 30 is the right amount of protection, anything over does not protect you more than an SPF 30. I wear this when I go on hikes in the sun and to the desert where there is obviously no shade cover and it works amazing!
  • Smooth. This stuff just glides on the face!
  • Non scented. This has no perfumes
  • Absorb-able. My skin soaks it up in the dry Utah air! It does not sit on top of the skin like some moisturizers. Its refreshing as your skin takes it in
  • Does Not Clog Pores. This is also a big one for me because I have been battling serious acne and zits since I was in 4th grade. I do not want to put anything on my face that has the potential to clog my pores! I have had no problems with zits rising up because of this moisturizer.

If you are interested in trying it out for yourself, you can get it on Amazon. I would always buy it in my dermatologists office but I found it on Amazon and buy it there!

EltaMD UV Lotion Broad-Spectrum SPF 30+, 7.0 oz

This link is for the version I buy most frequently. They do have smaller sizes with higher SPF and tinted options but I find that this one is the best value.

The reason I want to share this info is because this product is amazing and deserves some recognition! I also have become a lot more interested in skin care as a possible career choice since it has been such a big part of my life. I love to share my favorite products with friends in hopes that they fall in love with them as much as I do!

Try it out and let me know what you think!

Thanks for reading!

Why I Deleted My Wedding Pins on Pinterest

Pinterest has gained a lot of popularity over the past few years. Women and girls have been pinning ideas about parties and yummy food and Fitspo and ESPECIALLY about their dream wedding.  All aspects are pinned meticulously to boards for wedding dresses, engagement rings, bridesmaid dresses, color schemes, table arrangements, floral pieces… the list goes on. I started my Pinterest account when I was a young teen and have found it to be very useful to plan big dances for the youth of my local church and for my outfit ideas. I loved to fantasize about what my wedding dress would look like and how in love I would be on my wedding day. Pin after pin would be posted as I hoped for the future. 

Now, I am a married woman of 2 and a half months and I have deleted those boards about weddings. Why? You may ask? Let me tell you. I believe that marriages are meant to last forever. Its not a temporary union. And I decided that I didn’t want to have any regrets about my decision to marry my husband. I don’t want to be longing for a different dress. I don’t want to be wishing that our special day was better. I know it’s not about material things. Our relationship is about us and our support for each other and our love. But I also know that wanting something better can change your view of the past. I don’t want consumerism and THINGS to change or taint how I feel about the day I committed to love my husband forever. I absolutely love my wedding dress. Its totally me and it took some arm twisting to get the dress. I feel like a true princess when I wear it. The rest of the details of our wedding just fell in place. We chose our colors based on the invitations we sent out because we loved the combination. My wonderful aunt and cousin found the perfect bridesmaid dresses a couple days after I officially started looking for them. They were summery and inexpensive and adorable! Our wedding and reception fell into place and I really had minimal help from Pinterest, a lot less than I thought I would have. So that leads me to my decision now. I deleted my Pinterest boards about wedding dresses, rings, bridesmaids, table settings, and color schemes. I decided to stop fantasizing now about what could have been on that wonderful day and I decided to bask in the glory of our holy union and what actually happened because it was the best thing I have ever done. Our day was perfect just as it happened! I won’t have any doubts or wishes for something different. I am grateful for our wedding day, I am grateful for my husband, grateful for my family that made it possible, grateful for our happiness together now. I don’t want anyone or anything to take that away from us. 

Thank you SpiceRack Photography for such beautiful wedding photos!

So Many Things About Social Media I Didn’t Know Before This Week

This week I made some changes for my website so I could make it a more user friendly and informative experience. The biggest improvement I made was creating a Facebook and Instagram page for TopKnotch Knobs! I am really excited about this update! I think because I created the pages, it just made my business a whole lot more permanent. I am more committed to this business since I made pages for them and I want them to be high quality and functioning for the public.

topknotchknobs.com

Things I learned in the process

  • Instagram has Analytics! So cool. I love that its simple and to the point and relatively inexpensive
  • I really like posting from Instagram and connecting those posts to other pages. Visual is very important when trying to gain likes and impressions. More people respond to pictures and emojis in posts rather than text only posts.
  • I included meta tags in my website for Google and that was a learning experience! I still don’t completely get how they work but I know they are important and will be looking to add more to my site code.
  • Found out how to repost other peoples content and give them credit. I did it through a great app. Allows me to add content to my Instagram without coming up with all of it on my own and creates a community feel to the page
  • Also found a post scheduling app, have yet to try it though…
  • Trying to add content to all my pages- Facebook, Instagram, Website blog… then I will promote them through social media boosting.

Next improvement to check on- gotta make sure my POS is working right and that I can accept payments correctly! Should have taken care of that earlier but now ti more of a priority for me and I feel more knowledgeable about online business.

That’s what I learned this week! It was a lot of learning on my own and I think that was really effective. now that I have a good idea of what I am supposed t be doing I can research it and try things out and improve.  I love that I don’t have to take a formal class to make my pages greater, even though a BYUI class is where I got my start. Its awesome so far! Real world experience right on my laptop!

Thanks for reading- Please, if you have any suggestions for my blog or my website SHARE IN THE COMMENTS! I would love any constructive positive advice!

Making Your Business Social Media Friendly

SOCIAL MEDIA IS EVERYTHING. How else do you expect to be found and to grow? I think it is absolutely vital to have social media connections from your products site to your social media. If people find your site and want to see more they will got o your social media. If someone finds you on social media they may go to your site if they are really interested in what you have to offer. Websites are found through social media and through your network of friends. I rarely come across a random AWESOME site or product on my own, its usually through those I know and follow personally and online. To get your site’s social media off the ground, first you have to find out who is looking for your product or service. Who is in the market to buy? Now where do they go online? Is it Facebook, Snapchat, Instagram, blogs, Pinterest, etc. Now what are they looking for and what do they like or not like, what are the demographics? This is important info to find if you want to be able to target your dream customer. You have to know them first!

Some important tools for finding out these things

  • Google Trends- who is searching what at what time of year/week/day/hour and where are they at?
  • Google Analytics form your website-this has tons of information for you to get to know your users.
  • Search out the competition- what are they doing right and wrong? How can YOU do better? Then go make it happen

Other tips for creating Social Media content: If you want to get a greater following you have to be posting at least once every 2 days, once a day ideally. It also takes about a year to create a substantial amount of content for your site and to get going. You have to be dedicated to putting that work in. Always use action words in descriptions and ads, it invites potential customers to take action and to come and see what you are talking about. -Buy, Purchase, Subscribe, Share, Shop Now… etc.

 

These are all things to consider when starting out in social media marketing. Good luck to you and I!

Search Engine Optimization and Improvements

This week I learned that I need to learn some more about SEO! I was pretty unfamiliar with SEO terms and the programs associated. I did like learning about how to make small almost imperceptible changes to my site that gear customers to be more likely to buy. I thought it was so cool to learn that people scanning the website are more likely to look at things that the picture models on your page are looking at. It’s so true! I never knew this was like a formal strategy and before it would bug me if I saw people in pictures that were not looking at something, I thought it was dumb on their part. So I totally understand that this works because I’ve seen myself take note of it in the past.

Adwords Launched and Website Running

As you may have seen from my last post, my site is finally up and running! Still improving it and working on some parts but it is FUNCTIONAL! —–>   TOPKNOTCHKNOBS.COM   Its really exciting, I feel accomplished! The most exciting part about this week was seeing my Analytics actually be useful since there was some traffic to my site. it was also cool to see the stats on my Adwords campaign jump because I finally activated it and now my site shows up on Google! Launching Adwords was fairly easy once I got all my keywords in that I wanted and I learned how to write ads. Honestly I felt that I had good ads to start off with and I will be making more to practice and improve that skill. I think I learned the most this week with building my site and taking care of little details there. I had to do a ton of work on the site to get it going so that I could run my ads. I didn’t want to have a crappy site advertised on Google and have people be not impressed. They probably still aren’t haha because its an amateur site but it needed to be working. So i learned ab lot about working on a Wix site and visited many help pages! I learned how to implement Square and PayPal into my shopping carts, I learned how to implement an app that blocks people from right clicking on your images and saving them without your permission (I don’t have a ton of high quality work or anything but my photos of my products are mine and I don’t want others taking them). I learned so many things this week, from class and much more on my own. Lots going on and lots of new developments!