Deconstruct a Brand

Bath and Body Works is a great brand! It’s the spot you want to avoid walking by at the mall with your wife because this store just draws all women into it.

So to talk about the brand…

Some of the brands strengths are that their logo and design is instantly recognizable. They have a blue plaid print bag that all purchases go home in with pink text of the company’s name. This is shown in their Facebook profile picture. The pink text keeps it fun and girly and like its a special purchase. The plaid is recognizable, I think it gives it a “country” down to earth feel also that older women can identify with as well as young girls too. The blue plaid is a refreshing color, a universally liked color, and reaches across ages.

Bath and Body Works is also very consistent across their social media channels. Facebook and Instagram are the most impressive. Their photography is similar if not the same photos ( this could be a strength or weakness, depending on how you look at it ) and they keep their fun and special feeling in both social media platforms

Bath and Body Works Instagram postBath and Body Works Instagram FeedBath and Body Works Facebook Post

 

Some of the brand weaknesses are that their content is not too varied across their social media accounts. I think that their pink square with text is a little outdated, the text is kind of old. It could be updated to be more modern.

I think the composition of most of their posts on social media have great composition and grid use. The two posts above from FB and Insta have an organized layout, their colors are great on the eyes and unified. It looks like the perfumes are lain out in a diamond array on a grid, so that is great. I think there could be more contrast in their photos, the colors are starting to blend together a bit. There is an obvious color scheme in their recent photo series, pastels and jewel tones in girly colors like blue and pink and purple.

Anyway, i think Bath and Body does a great job unifying their social media and their posts. I think their logo could be updated, as they are updating the design of many of their fragrances and lotions and the years go on. I think they could have more variety in their posts across their channels and still keep them unified. But they do an amazing job showcasing their product and creating an inviting and fun aura around what they sell.

Advertisements

Honest Review: Light Up Makeup Mirror

I love trying out new beauty products. I see the same ones on Instagram and Facebook advertising for a few weeks and sometimes I’ll give in and buy, but usually I will find a similar version but cheaper on Amazon. This was the case for the light up vanity mirror. I received it and instantly fell in love!

Screenshot of BESTOPE Light Up Makeup Vanity Mirror

Let me tell you a few great things about this mirror…

  • I FEEL LIKE A PRINCESS/PRO MAKEUP ARTIST WHEN USING IT! So that’s a plus…
  • Two option charging- Takes batteries or plugs in to source
  • 4 mirrors- there are three angles to see yourself from with four mirrors. One side is a magnified view so you can get in nice and close for detail.
  • Dual Fold- its folds up nicely when you’re not using it so it can be put away
  • Touch Screen- it has a button at the bottom of the main mirror that is touch sensor so it is flush with the mirror and does not distract from the mirror. And there are no cracks to clean and be left grubby when you cant get all the gunk out.
  • 21 LED lights- the main mirror has twenty one lights along its border so its pretty bright!
  • All white- I love the white option because it goes with my bathroom and looks nice and clean
  • Tray- there is a tray at the base of the mirror so you can place your bobby pins or lip gloss there while getting ready with the mirror
  • Tilts- the angle of the mirror is easily adjustable and holds its place.

Here is the link one more time!

Here are a few things that I don’t love

  • Lights could be a little more bright. Doesn’t make a huge difference f you already have alright light on in the room
  • The magnified mirror is on the left flap. If I tweeze my eyebrows or do anything with my right hand it bumps the right side of the mirror, so that’s annoying
  • There’s not a good place to put it! The base is a little big so it has to stay out on the counter or I put it in another room on a table with other makeup supplies.

Overall, this was a good buy! I would recommend it since I use it every day when I am putting on my makeup. I feel like its a splurge purchase, just to make makeup seem a little bit more fun. Its also better than hanging over the counter to see my makeup application and getting in the way of my husband when we happen to get ready at the same time. Anyway, if you were thinking about buying one of these then there are some pro’s and con’s. If you weren’t planning on it, now you know about the mirror and you probably won’t stop thinking about it for a little bit now! Check it out, if you happen to get on then let me know how it goes in the comments below!

Thanks for reading, friends!

The Craziest Baking Mold?!

I have to preface this post with a funny story from the other day.

IMG_4802

It’s a Sunday morning. The light is coming in through the window and its a serene morning. I hear my husband in the other room, probably in the kitchen making breakfast already. I pick up my phone and scroll through it. Mitchell comes back to the bedroom and greets me good morning. I lay in bed, enjoying a relaxing slow paced morning. Mitchell goes back to the kitchen and returns, places a white plate on top of the covers just next to me. I look down to see what he brought me and I see THREE POOPS aligned nicely on a hand lettered plate from our wedding reception! In my mind I am thinking “WHAT THE HECK DID HE BRING ME??” and I take a whiff and it SMELLS GOOD! -What is happening?!- He had made muffins in this POOP EMOJI shaped mold! I couldn’t believe how realistic it looked at first! I think it was mainly how the muffins were made… Anyway, I’m not going to get into the details but it was pretty funny! The muffins were delicious even if they were “oddly” shaped!

IMG_3823

Here are the evil, realistic, muffins from the other day! They were yummy though!

This is the craziest baking mold! I received this as a gift from my mom for Christmas because she knows I like quirky silly gifts. I want to make brownies in them and put the classic poop emoji facial expression on it so it looks just like the emoji πŸ™‚

This silicone baking mold is a great gag gift for any baker you know- young or old- as long as they appreciate a good poop joke! If you love emojis and mildly inappropriate humor, this is a fun buy! Here is the link to the mold on Amazon, where we got it from! Check it out! Can’t wait to make more inaprops treats πŸ™‚

Deconstruct an Advertisement

Lets talk about why Halo Top Creamery icecream has become so wildly popular, so quickly! I want to show this photo of an Instagram post by Halo Top. Its a bit older, but its a good one. Here are a few points I wanted to go over about this ad.

  1. What is the main purpose of the ad?

The main purpose of this ad is to show off one of the many flavors from the company AND to show how few calories are in it. It shows a fun vibrant flavor…HOW COULD THERE POSSIBLY BE 240 CALORIES IN IT? Yes its that amazing. Thats the main point of this ad.

  1. What are the ad’s strengths?

It is very bright and eye catching. Unicorns are also very trendy and popular at the moment, so that attracts likes and attention. It showcases the brands top feature- its Low Calorie feature, too.

  1. What are the ad’s weaknesses?

It is not very informative. They only have text for one line of the post. Many people do not read long text posts on Instagram, but it still does not convey much information, just a clever little line about unicorns.

  1. What is the ad trying to accomplish with its design?

It is trying to draw the eye to the calorie count. It is trying to show that you can have fun while eating ice cream and not counting calories. It is showing that Halo Top is a carefree treat.

  1. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?

This ad will be popular if it gets a lot of like. that is seen just under the photo with a count of how many people like it. It will also show if some of your friends or people you follow, like it too so it creates a community feel as well.

Halo Top is so great at advertising and I just wanted to highlight some of their tactics. They are a great brand to follow and observe.

My Social Media Manifesto

Social Media is undeniably a part of all our lives. There’s no getting around it. Even if you yourself do not have social media accounts, the people around you do. Your granddaughter is probably checking her Instagram right now. Your mom is posting about how proud she is of you on Facebook as we speak. Your friend just accepted a friend request from a mutual coworker. You are reading this on this type of social media right now.

So now I have some questions for you… Have you ever thought about how we all interact on social media? Did you ever think to have a plan for how you would act as you surfed the internet? I think if we all had structure to our interactions online, and really thought about how we would contribute, and what our beliefs are about social media and the internet, many things would change. We would see more personal updates from family, we would see more support from friends and family. We would connect more easily with those with whom we have not spoken to in a few years. Fewer hurtful words would be said. Going online would not be as much of a waste of time. You may not have concerns with some of these things, and that’s fine, but I have seen how I could improve my social media persona. I have also been asked to write about this subject for a class but I think it goes deeper than that.

Today, I want MY personal manifesto for social media to be known. It is rudimentary but I know it will help me think about how I interact with you and others online in public internet spaces. If you stop to take time and do something similar I believe you will definitely benefit for the better.

To start off…

My Beliefs:

On social media, I should…

  • Be real- I don’t want to portray something that I am not. I want to share my victories and some sorrows.
  • Positive- Even when I share content that is serious or negative, I want to point it to a higher ground, see the light in the darkness at some point.
  • Fun- I am a funny person! I love making people laugh!
  • Worry-Free- I promise not to over-advertise personal ventures or repost too often or spam out my feed. That’s a no-no
  • A Way To Reach Out- I want to use my accounts to reach out to old friends better, peopleΒ  have not talked to in a few years.

My Goals:

I want to…

  • Post at least Bi-Monthly
  • Uplift others
  • Make my content/posts useful
  • Connect personally with friends and family better
  • Make it personal- I want to put my heart into whatever I put out for others to see and read.

Wisdom:

I have had a few years on social media. I know what I like to see and I know what I don’t. I don’t think my preferences are too different than others. Fewer ads, less reposted memes and gifs, more real updates from real people about real life, and good friends who are always still there for you. Be the kind of social media contributor that you like and see in others! Social media can have a huge impact especially since it is becoming ever more prevalent in our daily lives. Choose Wisely.

These are a few values I have thought about and believe will help guide my interactions andΒ  hope it has given you something to think about as well. Thanks for the read and see you soon!

Herbal Essence bio:renew hair care line

Herbal Essences Is Making “Naturally Derived” The New Thing

Herbal Essences is taking the convenience store hair care world by surprise! (So basically the average woman buying shampoo) BioRenew hair care is the newest release from the company and their ad presence is everywhere, from Facebook video modules to Twitter to Instagram.They are really showing the world that it is possible to have hair products that are natural and actually work.

screenshot-28.png

Their advertising campaign is beautifully done as well. Some of the objectives of the campaign is to reach the Millennial age. This is seen in their graphics, very mermaid-like and magical and earthy in design. This is for the younger demographic of women, not too common with older or middle aged women. Many of the posts that they share online feature millennial age women who have used the new BioRenew line and love it.

Another objective of the advertising campaign is to show that the product is “green”. Some of the labels touted on the products are “90% Naturally Derived” and “Natural Ingredients” while showing lots of fruits and greenery to go along with products and posts.

Screenshot (27)

The two main principles that Herbal Essences is using in their advertising for BioRenew are the presentation principle and the value principle. For the presentation principle, the company is presenting the new product as a fun, natural, effective way to take care of your hair. If you buy the product then you will have the hair that they show to you in ads. You can buy into the fun and adventure that they portray. If you are intrigued by the way they present their product, then its for you. If you care about how you look and you want to show others that you are flirty, adventurous, beautiful, and care about the earth, then use this product.

For the value principle, I think the company has created value in their posts. They post “hair-iscopes” for your hairs horoscope, they feature other popular users of the product, beautiful photography featuring the products, and other content that brings users in rather than just posting a picture saying BUY THIS SHAMPOO! They do have a great following on Twitter, Facebook, and Instagram, along with aΒ  beautiful website. They are very well connected and bring useful content to all sites for all their viewers and buyers.

Some of the weaknesses of the brand though, are that they do not market to older women (over 30, over millennial age). I think women who are older than the millennial generation have more money to spend on hair care products and care about their hair more than younger people. I also think the appeal of natural ingredients to nourish the hair is appealing to all ages, not just younger women. Their posts sometimes feel a little to “young” like its for high school and middle school girls, yet the packaging is more refined and I see it as a product for a young adult, so there is some disconnect there, in my opinion. Herbal Essences also does not have many, if any, men’s products, and they could possibly adapt the BioRenew line for men as well.

I love this product and its seriously changed my hair and its strength! I especially love the conditioner! If you want to check it out, here’s a link to my favorite shampoo and conditioner set on Amazon!Β http://amzn.to/2DdBFPA

No Lie, This Has Been My Favorite Product Since I Was 15!

Hey everyone! Long time no post, I know, but I am back! It has been a crazy 7 months with planning a wedding, getting married, moving, starting a new job, EVERYTHING!

So today I wanted to share with you one of my ALL TIME FAVORITE products! Its a face moisturizer and sunscreen! I am so excited to write about this because I haven’t ever thought of it before, to write about it and post it for the world to see, and because it is so hard to find a wonderful moisturizer that actually works! So here we go πŸ™‚

There are so many beauty products out there, so many to choose from. You don’t know how they are going to work with your skin and you don’t know the texture or how long it will stay in place. I have tried many and I ALWAYS come back to this one!

Drum roll please….

EltaMD UV Lotion Broad-Spectrum SPF 30+

This stuff is literally the best!

Let me tell you all the great things this moisturizer brings to the table:

  • Non greasy. This is a big one for me because I feel like many products say that they are non greasy or oil free but when I try them that’s exactly what they feel like and I feel lied to.
  • Tinted“. The main version I use is not truly tinted. It is a white lotion and contains zinc oxide so it is very good if you don’t want coverage like a foundation, but it will make your skin appear smoother and more clear because it has some tint
  • Sun Protection. SPF 30 is the right amount of protection, anything over does not protect you more than an SPF 30. I wear this when I go on hikes in the sun and to the desert where there is obviously no shade cover and it works amazing!
  • Smooth. This stuff just glides on the face!
  • Non scented. This has no perfumes
  • Absorb-able. My skin soaks it up in the dry Utah air! It does not sit on top of the skin like some moisturizers. Its refreshing as your skin takes it in
  • Does Not Clog Pores. This is also a big one for me because I have been battling serious acne and zits since I was in 4th grade. I do not want to put anything on my face that has the potential to clog my pores! I have had no problems with zits rising up because of this moisturizer.

If you are interested in trying it out for yourself, you can get it on Amazon. I would always buy it in my dermatologists office but I found it on Amazon and buy it there!

EltaMD UV Lotion Broad-Spectrum SPF 30+, 7.0 oz

This link is for the version I buy most frequently. They do have smaller sizes with higher SPF and tinted options but I find that this one is the best value.

The reason I want to share this info is because this product is amazing and deserves some recognition! I also have become a lot more interested in skin care as a possible career choice since it has been such a big part of my life. I love to share my favorite products with friends in hopes that they fall in love with them as much as I do!

Try it out and let me know what you think!

Thanks for reading!