Tag Archives: content

So Many Things About Social Media I Didn’t Know Before This Week

This week I made some changes for my website so I could make it a more user friendly and informative experience. The biggest improvement I made was creating a Facebook and Instagram page for TopKnotch Knobs! I am really excited about this update! I think because I created the pages, it just made my business a whole lot more permanent. I am more committed to this business since I made pages for them and I want them to be high quality and functioning for the public.

topknotchknobs.com

Things I learned in the process

  • Instagram has Analytics! So cool. I love that its simple and to the point and relatively inexpensive
  • I really like posting from Instagram and connecting those posts to other pages. Visual is very important when trying to gain likes and impressions. More people respond to pictures and emojis in posts rather than text only posts.
  • I included meta tags in my website for Google and that was a learning experience! I still don’t completely get how they work but I know they are important and will be looking to add more to my site code.
  • Found out how to repost other peoples content and give them credit. I did it through a great app. Allows me to add content to my Instagram without coming up with all of it on my own and creates a community feel to the page
  • Also found a post scheduling app, have yet to try it though…
  • Trying to add content to all my pages- Facebook, Instagram, Website blog… then I will promote them through social media boosting.

Next improvement to check on- gotta make sure my POS is working right and that I can accept payments correctly! Should have taken care of that earlier but now ti more of a priority for me and I feel more knowledgeable about online business.

That’s what I learned this week! It was a lot of learning on my own and I think that was really effective. now that I have a good idea of what I am supposed t be doing I can research it and try things out and improve.  I love that I don’t have to take a formal class to make my pages greater, even though a BYUI class is where I got my start. Its awesome so far! Real world experience right on my laptop!

Thanks for reading- Please, if you have any suggestions for my blog or my website SHARE IN THE COMMENTS! I would love any constructive positive advice!

Making Your Business Social Media Friendly

SOCIAL MEDIA IS EVERYTHING. How else do you expect to be found and to grow? I think it is absolutely vital to have social media connections from your products site to your social media. If people find your site and want to see more they will got o your social media. If someone finds you on social media they may go to your site if they are really interested in what you have to offer. Websites are found through social media and through your network of friends. I rarely come across a random AWESOME site or product on my own, its usually through those I know and follow personally and online. To get your site’s social media off the ground, first you have to find out who is looking for your product or service. Who is in the market to buy? Now where do they go online? Is it Facebook, Snapchat, Instagram, blogs, Pinterest, etc. Now what are they looking for and what do they like or not like, what are the demographics? This is important info to find if you want to be able to target your dream customer. You have to know them first!

Some important tools for finding out these things

  • Google Trends- who is searching what at what time of year/week/day/hour and where are they at?
  • Google Analytics form your website-this has tons of information for you to get to know your users.
  • Search out the competition- what are they doing right and wrong? How can YOU do better? Then go make it happen

Other tips for creating Social Media content: If you want to get a greater following you have to be posting at least once every 2 days, once a day ideally. It also takes about a year to create a substantial amount of content for your site and to get going. You have to be dedicated to putting that work in. Always use action words in descriptions and ads, it invites potential customers to take action and to come and see what you are talking about. -Buy, Purchase, Subscribe, Share, Shop Now… etc.

 

These are all things to consider when starting out in social media marketing. Good luck to you and I!