Learning about Analytics this week was really great! I saw how powerful this tool can be. Not just for my site but also as a businessperson in general, if you know Analytics you can get certified and become a great asset wherever you go. I haven’t had too much traffic to my site so it was hard to comprehend exactly how valuable the program is but I know it’s very detailed, even more so than WordPress statistics which I monitor pretty often for my site here. Analytics was really easy to set up for Wix, my host site. I didn’t have to copy and paste and possibly mess up the code, I just typed in the short digit code from Analytics and it was ready to go. I also linked my Adwords account too, we will see how that goes when I get my ads going. All together it was a really great learning experience and I’m excited to learn more about it.
Learned a lot about using Google Adwords and creating advertisements to show on Google. Its such a. Simple thing to create but it is challenging to fit your whole company or product into 3 or 4 lines and make an impact on potential buyers! Every word has to be precise and clean and the phrases have to flow. Your condensed message really has to grab attention but also reflect what you are selling well enough for people to stay interested. Starting out, I found it the most easy to grab attention with a sale headline of 15% off. I couldn’t think of much else and I feel like people wouldn’t be interested in my new site unless I had something to offer and differentiate from already established sites and companies. As I publish more ads I will see what works and what doesn’t. It was cool to experiment with this important part of running an online business.
This week was a lot more challenging for me. I can make changes on websites and I can be creative, but figuring out legal systems, taxes, and licenses was difficult. I learned about different types of business on a surface level and I learned that there is an endless amount of licenses and permits to apply for and tax numbers to get and apply. Its a mess! How do business owners figure it all out and assure that they have all the proper paperwork to run their business without incurring a fine? It seems like a ton of work! Thankfully online business is a bit easier to deal with, less to account for and require permits for and such.
The main material I learned this week as what an LLC and Sole Proprietorship is, and some basic ways to look up the requirements for a beginning business. LLC’s and Sole Proprietorship are how a business is structured. A SP is an individual who is self employed and the owner of a small business and one who takes on all the risk and responsibility of the business on their self. It is a simple way to run a business. You are the boss, you call the shots, you do all the work, you are in contact with customers, you pay taxes… and you also stand in for the business when something goes wrong. You ARE your business and if something goes wrong, if there are debts to pay or someone sues you, there is no buffer because you are the business entity. Bu there is very little paperwork to fill out and its very simple to get started and is a prime choice for those who have a low risk product and are operating on a small scale. Not much can go wrong there and its not too overwhelming. An LLC is a business structure that is a mix of a partnership and a corporation. It is a more flexible business model and is for a bigger operation and most likely more than one owner. I have chosen to go with a SP for my small online business because I don’t really need a partnership and I am very small beginning entity. I have a low risk product of drawer handles and cabinet knobs. I think this will be the best way to go!
I have more research to do on obtaining the proper requirements for this business but there aren’t too many. Ready to go!
This week I explored the wonderful complications of choosing a site builder for my online business and a host for the site. There were so many options and things to consider! I felt a little lost at first. I learned a lot though. I knew that I needed a place to build my site. I did not know where to find that though. I also thought that hosting was built in or like the same thing. BUT THEY ARE NOT. They can be separate and they are different. I looked at iPage, HostGator, Weebly, and Word press for hosting and I am still looking for a good solution. I was impressed by WordPress the most for price and service. My problem is that I only need a website for 3 months and not many places want to host that, or the price starts getting steep. For site building, I liked Weebly and WordPress. Weebly is for anyone really. I think WordPress is for people whoa re already experienced in WordPress, which I am, so it takes some time to get used to and I don’t recommend it to everyone. Many hosting sites offered Adwords and search engine SEO credit, which was a huge perk to signing with some servers. Overall, I am going to do some more research to pick a final site but I know I want to stick with WordPress if I can. Those are my thoughts from this week!
It ‘s been a long time since I have posted on my school WordPress, but I have returned! My 20 month break is at an end and I am back to posting about my thoughts and progress in my education in Communications and Business. This semester I was SO excited to have been able to get into a small online class called Web Business Creation. I knew I wanted to take this class because running an online business is one of my dreams! I think it would be just so great. I knew I had to get a spot if possible. I’m two weeks into the class now and its been an eye opening experience. My parents own their own business and I have been pretty involved with it throughout my whole life and I have seen the struggles and complications. But now a similar opportunity is before me. I know that if I actually learn something from this class, this will not be my one and only online business, and I know my piece of entrepreneurship is a lot smaller than my parents business, but its a start and I identify with it well. There is just so much detail involved! I am grateful I’m taking a class to figure it all out even though its a little complicated. I think the main lesson I am taking away this week is that I have a lot to learn still, but I have to jump in and jut go for it right away! I cant make up for what I don’t know so I might as well get to work. Its been enlightening to learn about the different types of business models out there and the different approaches people take to create a need for a product or service. Ideas are endless and there are so many ways to approach making money online. I am excited to continue t learn more and I will keep you updated. Until next week…
All Business/Comm majors should be visit this page for great resources located on the Business homepage
Things that this page can do for you
- This page has a list of societies that are available within the College of Business and Communication. Societies can add resume prevalence, added experience in the emphasis it applies to, and has opportunities to get to know others in your major which is very helpful in networking, school assignments, and as outside resources for your work.
- The homepage has lists of competitions that you can participate in to add to your experience and trophy case. There are also resources about dining etiquette, which is very helpful when trying to network and get to know others. It helps to present your most polished self!
- Hours and contact info for the ADC for Business and Communication are posted. This is helpful in planning your classes and answering any odd questions about your major or any other educational technicalities.
- You can go to Europe! There are links that can help you go to Europe as an educational trip. This is a great opportunity to get outside of Rexburg and get some outside experience and memories. As well as a quality education in another land 🙂
- You can also find the College of Business and Communication on LinkedIn. Their link is on their contact page. Receiving updates from the college is helpful in making connections and seeing their updates on internships and other scholarly articles about getting a job and other fine tips in the job and college world.
I was looking forward to this class all week! Visual Communication was our topic with Caryn Esplin. My emphasis is Visual Communication and I soaked this class up We learned about some basics in Visual media such as always adding a photo to blog posts, generating original work for portfolios, keeping a portfolio, and keeping track of your Klout score. I am happy to say that my Klout score is 52, I signed up as soon as I got back from class and integrated all my social media accounts. Sister Esplin also talked about some of the changing classes in the future and I am excited about them! I have made my grad plan already so I don’t think the new classes would show up but I hope I can catch the changes. I am interested in Vector Graphics and Social Media Design.
Visual skills are in high demand. Visuals go into everything we do in the business world. We need them to catch attention, to explain, to advertise, to inform, to be pretty, to represent…everything! Visual media is something I am interested in because it is creative, in demand, and it has elements of psychology to it, and I like to make things that are useful and beautiful. Hopefully I’ll be able to become my best with Visual media and do all I have hoped for. I am really glad we could learn a lot more about this emphasis, it gave me an extra kick to be better and keep learning.