Deconstruct an Article Promotion

Today I wanted to talk about article promotion and show you a great example I have seen on Instagram. Article promotions are like the only links I will click on these days! I don’t mind reading articles about things I am interested in, but as soon as it hits to an advertisement or learn more tab, I am OUT!

So the great example of article promotion I wanted to share is by a company called “HudaBeauty” run by beauty pro Huda Kattan. She is the face of her brand and is recognized by makeup lovers all over the world. And I mean all over the world for a reason because she promotes her makeup tips and tricks as well as products in English and Arabic, so she has a pretty far reach in the market. I love watching her Youtube videos and seeing her articles promotion posts on Snapchat, she does a wonderful job in directing traffic to her website. She gives off a genuine feel in all that she posts. She also promotes her makeup tricks through her Instagram. Most of her posts are showing off other peoples work with her products but occasionally she will post her video of a tutorial or a makeup swatch or how a new product works. She then will put the link to that expanded post for her website in her biography link in her Insta profile. This is just the nature of Instagram that live links can only be put in the profile section, not the actual post itself. So here is here latest post about How To Clean False Lashes

As you can see, she posted the How To video and the link is inherently bio. When you click the link it follows to her website where the original post is. Heres the link if you want to check it out followed by the site screenshots. HudaBeauty

So I think she did a great job with promoting her Instagram and website. The Instagram video is in her site article and the Instagram page links to her article. I would say her social media channels are all interwoven and that is really important. That is definitely a strength in how HudaBeauty shares their posts. Her image is consistent across the two sites. She keeps her color scheme of black white and pink with Huda Kattan being the main person. Some weaknesses I see are that the posts is pretty short on the website. I think there is more info about how to clean the lashes in the video than the actual article so its almost redundant to have a whole other article about it on the website. I think the fact that her article is short could be a strength and a weakness. I know I like her other articles because they are short and to the point and not painfully long or repetitive, thats why I like reading them. In this case though, the video has more info than the actual article. When posting a video in an article I think the article should expand on what is shown or talked about in the video so that they are complimentary. I also like that on her site there are relevant related articles suggested on the sidebar and at the end. There are no ads for random clickbait sites and I really appreciate that. I also don’t know if this is a strength or weakness but I think it is strange that the title of the article is different on the site than what the title of the video is on Instagram? Like shouldn’t they be the same? What are your thoughts on that?

Thanks for reading and hope this gives you some ideas and inspiration for your next round of article promotion posting! Thoughts and comments are welcome below!